Chief Marketer Staff, Author at Chief Marketer

1-800-Flowers.com Contest Shows Mom the Love

Mothers Day is coming, and online florist and gift purveyor 1-800-Flowers.com wants to give all mothers the recognition they deserve—and one of them a family vacation at a Beaches Resort getaway to the Caribbean

Brown-Forman Cuts Jobs, Eliminates Pay Increases

Brown-Forman Corp., the maker of Jack Daniel’s and Southern Comfort, plans to lay off 250 of its 4,100 employees during its first quarter, which begins May 1

Agencies

New Gander Mountain DM Operations Boost Sales As Losses Widen

Outdoor products marketer Gander Mountain generated $334.1 million in revenue during fourth-quarter 2008, down from $317.6 million a year earlier.

Marketplaces Weak, But Payments, Skype Strong For Ebay

Ebay generated $2.02 billion in revenue during first quarter 2009, down from the $2.91 billion it pulled in during first quarter 2008. More, along with The Eavesdropper’s Take, follows.

Overstock Cuts Loss, Considers Higher-End Offerings

Shed no tears for Overstock.com

Agencies

Rewards Firm’s Fortunes Reflect Diners’ Shifts

Want proof that consumers who eat out are moving

Agencies

Retail Advocacy Groups To Merge As NRF CEO Announces Retirement

The National Retail Federation (NRF) and the Retail Industry Leaders Association (RILA) have agreed to merge operations. The name of the to-be-formed joint organization was not revealed. The two organizations expect the merger to be completed by this summer.

Agencies

USPS Offers Details Of Summer Postage Sale

The U.S. Postal Service has offered more details on its proposed summer postage rollback — including who is eligible and how discounts will be calculated — according to the Direct Marketing Association.

Agencies

Meet the Broker: Leslie Pulford

Today we meet Leslie Pulford, senior vice president and general manager of fundraising at LDS Group Inc.. She feels that previous experience as chief strategist at nonprofit direct mail firm Barton Cotton gave her special insight into the needs of both nonprofit mailers and list brokers.

Listline e-Newsletter 4/22

This file names 89,316 Internet buyers of funny novelty items. Selections: Hotlines, demographics, gender, lifestyle, product,
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