Chief Marketer Staff, Author at Chief Marketer

Harry & David Trims Loss In Third Quarter

Harry & David Holdings Inc. reported third-quarter sales of $74.9 million, up from $68.3 million during its 2007 third quarter.

Agencies

Unit Prices Drop For HSN, Cornerstone In First Quarter

HSN Inc. generated $629.6 million during first-quarter 2009, a 7% dip from $676.9 million a year ago. But the company

Listline e-Newsletter 5/08

Worldata has taken over management of this file, which names more than
534,410 executives at companies in 66 countries. The source is direct
response

Agencies

Today we meet Donna Packer, CEO of Packer List Inc., a Washington, DC firm that specializes in the nonprofit realm. She still believes that the basic formula of mailing the best packages to the best lists remains the best strategy for mailers. However, the current economic downturn is leading her to take fewer chances than she might have during less unstable times.

Listline e-Newsletter 5/07

Infinite Media is now managing this file of 976,113 farmers and ranchers who’ve been sourced from direct mail, surveys and card decks

Agencies

Kodak Online Golf League Ties to PGA Tour

Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014

Bic Hides Gold Ink in Pen for Anniversary Promotion

School Kids have long found ways to use Bic pens other than for their intended purpose of putting ink on paper—from spitball launchers to drinking straws

Agencies

Sears Makes Gift-Giving a Family Affair

Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets families, friends and other social groups collaborate on buying and giving a single gift without worrying about how to wrap or ship it

Agencies