Chief Marketer Staff
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Email
Lawbreaking E-mail was One-Time Mistake: 1-800-PetMeds
A letter arrived via FedEx last week from 1-800-PetMeds
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Email
Silverpop Unveils Send-Time Optimization Tool
E-mail service provider Silverpop today unveiled technology that helps its clients determine when people on their lists are most likely to open a message and sends e-mails to individual addresses accordingly
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Listline e-Newsletter 5/05
American List Counsel has taken over management of this file naming more than 3 million direct mail-sold magazine subscribers
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New York Style Promotes New York Theater with Sweeps
Snack maker New York Style is serving up a portion of Broadway style with its Bagel Crisps and other twice-baked deli products, launching an instant win sweepstakes that will give prizewinners trips to see Broadway shows
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Social Nets, Video Are Sweet Spots for Online Growth: Nielsen
The proportion of time Americans are spending on such engaging Web pursuits as social networking, and watching online video is approaching moon-shot status, according to new findings from research firm Nielsen Online
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Tony Ponturo Named Chairman at the Leverage Agency
Tony Ponturo, a former top marketer at Anheuser-Busch, has been named chairman at the Leverage Agency, where he has a minority investment
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Walmart Spiffs Up Store Brands
At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.
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Mars Debuts NBA-Themed Chocolates
Mars Direct Inc., a division of Mars Snackfood US, has inked a new licensing deal with the National Basketball Association to create My Team M&M’S brand chocolates
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News Briefs
CINNABON INC.: the cinnamon roll bakeries, and The Daisy Foundation, which is dedicated to funding research to help fight diseases of the immune system and recognizing the work of nurses