Chief Marketer Staff
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Email
8 Tried-and-True Email Marketing Strategies Marketers Should Know
When it comes to email subject lines, marketers should avoid the “dead zone” of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.
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Agencies
Pinterest Ads Are Unleashed Into the Wild
Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.
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Social
Facebook Unveils Objective-Based Ad Buying and Reporting
Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: “What’s your advertising objective?”
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Social
What You Should Really Measure in B2B Social
B2B social marketing is measurable. It does deliver results—if you know what to look for and where.
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2013 Top Shops
New for 2013, Chief Marketer and PROMO’s Top Shops listing gives marketers the inside scoop on the top 100 promotional marketing agencies. Learn each shop’s top skills, recent campaigns, contact information, what’s hot, who’s on the move and other insights that make each agency unique. Sponsored by:
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Social
Marketing Plan Template: Exactly What to Include
You need a marketing plan that identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Here’s a look at the 15 key sections you need to include in your marketing plan.
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Digital
Holiday Shopping Is Expected to Be up, Depending on the Government Shutdown
The National Retail Federation forecasts that holiday sales in November and December will rise 3.9 percent to $602.1 billion. However, this forecast didn’t account for the partial government shutdown.
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Agencies
Fight Against School Bullying Expands to Store Shelves
Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.
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Agencies
What Apple’s iBeacon Means for Local Commerce and Retailers
Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
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How to Perfect the Art of Above-the-Fold Design for Landing Pages
Marketers designing landing pages have plenty to learn from newspapers. When it comes to knowing what important elements to include above the fold, marketers should consider a number of important factors.
