Chief Marketer Staff

• The Quest for Better Datacards

  Consider this scenario: A potential new car buyer walks into a dealership and requests a brochure on a current 2009 vehicle, but the salesman only has a brochure for last year’s model. Of course, the “old” information doesn’t quite satisfy the consumer. Who wants to read about last year’s model?

• Listline e-Newsletter 5/18

  VentureDirect Worldwide has won management of this list which names 157,000 sales professionals registered to this site. Meta Response Group
  was the previous manager

• Agencies

  Neopost and GrayHair Jointly Offer Mail Stream Facilitation Product

  Neopost USA Inc and GrayHair Software will link competencies in a joint offer to mailers.

• Health Benefits Direct Cuts Net Loss, DM Activity

  Health Benefits Direct Corp. trimmed its first-quarter net loss from $4.3 million a year ago to $1.2 million during the quarter just ended.

• Agencies

  Retail Sales Fall Faster Than Direct for A&F

  Direct marketing-generated sales were off 21% from first-quarter 2008

• Generating Qualified Leads

  The following is an excerpt from Chapter 1 of the new book No “Time Marketing: Small business-sized Steps in 30 minutes or less,” by Alyssa Dver

• Listline e-Newsletter 5/15

  This file names more than 309,827 Canadian businesspeople subscribing to this news Web site

• Agencies

  Acquisition Paces Visant Income, Sales Results

  Visant Corp., the scholastic goods direct marketer, reported net income of $4.1 million for the first quarter, compared to a net loss of $2.7 million last year.

• Agencies

  Yankee Candle Losses Widen

  The Yankee Candle Co. Inc. posted a net loss of $11.5 million for the first quarter, compared to a net loss of $7.9 million in the prior year.

• Email

  BakBone Software Acquiring E-mail Firm ColdSpark

  Data security firm BakBone Software yesterday announced it is acquiring e-mail marketing software and infrastructure provider ColdSpark in a deal worth $15.9 million.