Chief Marketer Staff

• A MATTER OF TRUST

  Why did the country choose to elect Barack Obama as president? It came down to the hardest thing in the world to earn, and the easiest thing to lose trust.

• Cheerwine’s Time Has Come for a National Brand Push

  What is it about carbonation and the Confederacy? Coca-Cola, Pepsi, Mountain Dew and Dr Pepper all have Southern roots and all have grown into global

• Digital

  Greenpeace Launches iPhone App

  APPS ARE SWELL. They put restaurant guides and the ability to generate fart sounds at will right in your pocket. But can they raise a nonprofit’s profile

• Agencies

  Marketers Taking Advantage of Phones’ Mobility

  Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity

• Agencies

  What’s More Important, Offer or Creative?

  I read a lot of creative briefs. Some read like action movie scripts, some like comedies. Most bore me to tears. Lately, many are focused on especially

• Email

  #$%-in Alt Tags…

  A graphic artist for a co-op advertising firm apparently had a really bad day recently and it showed up in an ALT tag in one of his or her company mailings.

• Agencies

  Mobile Ads Up–No Thanks to iPhone

  U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most

• Agencies

  Buzzing Around

  Italian winemaker Kris is hoping a promotion with Vespa will give its Pinot Grigio brand some traction in the U.S. The first leg of the campaign is a

• Cabela’s Search Campaign Draws a Bullseye

  If you’ve ever been to one of outdoor outfitter Cabela’s retail locations, you’d remember it. The company, which started out selling fishing lures by

• 36/velocity sports & entertainment

  Velocity wants to make it clear: They’re about more than just sports sponsorships and properties. We characterize ourselves as lifestyle marketers, says