Chief Marketer Staff

• Agencies

  What to Consider When Staffing an Event

  Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning

• Agencies

  Tips For Making More Effective Premium Purchases

  Plan longer, save more. Per-unit costs are significantly lower with volume purchases. So rather than buying fewer items now to save in the short term,

• Agencies

  Summer Vacation for Mailers: Too Little Too Late?

  When the U.S. Postal Service proposed a 30% discount in mailing rates during the slow summer months, many mail groups called it too little too late, since

• Agencies

  Realtor Promotes Agency With Online Reality Series

  Sarah Bandy is a real estate agent in the upscale NYC suburb of Colts Neck, NJ. In The Amazing Race that is today’s market, she wants to be a and she

• Agencies

  DM-Style Metrics Can Help Your Branding Efforts Measure Up

  It’s no secret that today many brand marketers are taking cues from direct marketers. They’re making their campaigns measurable and discovering the power

• Wineries Uncork Web Marketing Strategy

  For the Monterey County Vintners & Growers Foundation (MCVGF), print mailings were once considered the strongest promotional grapevine. Today, rising

• Digital

  Is An Unclicked Banner a Wasted Effort?

  If a Web banner or display ad doesn’t get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,

• Agencies

  Godiva Launches First Loyalty Program

  Everyone loves giving gifts. And everyone loves getting something for themselves even more. That’s why the perks of Godiva Chocolatier’s first-ever loyalty

• Is Pay Per Click Losing Punch?

  Are paid search listings declining as a traffic driver? Hitwise analyst Heather Hopkins found that in the month before May 9, 2009, only 7.25% of traffic

• Agencies

  CM Listline: A Digital Spin on Insert Media

  Traditional Insert Media Programs come in many flavors, like package inserts, ride-along programs and statement stuffers. These programs have been around