Chief Marketer Staff
-
Agencies
Consumers Green in Hearts–But Not So Much in Carts
Shoppers are green in their hearts. But in their shopping carts? That’s another story. A new study by the Grocery Manufacturers Association and Deloitte
-
4/bENSUSSEN DEUTSCH & ASSOCIATES, INC.
It was 25 years ago when two kids, Jay Deutsch, 16, and Eric Bensussen, 19, believed they could start a sports marketing company. The two lived three
-
Agencies
Hyatt Debuts Biggest Loyalty Promo Ever
How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to
-
Tips For Reaching Customers Online
Brand agency Empower Media Marketing collaborated with ad network Undertone Network on the first-ever digital ad campaign for Long John Silver’s restaurants
-
Agencies
In Telemarketing, Don’t Forget the Human Touch
A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called
-
Email
Help! I’ve Been Blacklisted!
As much as marketers complain about Spamhaus, most experts believe the anti-spam e-mail blacklist maintainer has done far more good for the e-mail ecosystem
-
Agencies
To Engage High-Potential Customers, Focus on their Behavior
Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,
-
Agencies
A New Prize Category: Viral Influence
Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and
-
ALPHABETICAL INDEX
AGENCY RANK A SQUARED GROUP 83 ACTIVE MARKETING GROUP 35 AIM 76 ALCONE MARKETING GROUP 23 ALL TERRAIN 91 AMMO MARKETING 92 AMP AGENCY 24 AMPLIFY SPORTS
-
Measuring the Value of Online Fan Communities
Sure, it makes sense for most businesses to follow their customers into the world of social media. But before doing so, they must have a firm grasp on