Chief Marketer Staff
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Agencies
Fox Hits the Fast Lane
LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children’s show based on the
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European Gold Pro Award Winners Chosen
Promotions from Belgium, England, France, Germany, Israel, Italy, Spain, and the Netherlands won 15 gold and 15 silver PRO Awards this year out of a record-breaking
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Agencies
The USPS Should Take the Lead
THESE HAVE GOT to be frustrating times over at the U.S. Postal Service.First, they demand that you operate more like a business. When you try, they clobber
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Agencies
E-mail Takes a Byte Out of Postal
NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question
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People: Marketing Services
Chris Crosby named chief operating officer and Marla Aberegg executive vp at Fitch, Inc., Worthington, OH. Also at the company the following were promoted
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Agency Moves
Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen
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Desperately Seeking Creativity
Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru
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Big Foot
Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion