A Marketing Strategy Checklist
Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process
Articles by Chief Marketer Staff
Consumer DM Stocks Make a Comeback
Rebounding from a volatile summer, consumer direct marketing stocks regained some ground in late fall after months of market uncertainty.The 54 consumer
YOU’VE GOT SALES!
There are no big surprises in DIRECT's annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these
Actors and Actresses
The casting of actors and actresses is changing to better reflect America's demographic diversity. Research from the Screen Actors Guild (SAG) indicates
Web Advertising Costs Drop
With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company
Directnewsline
McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising
Gender Vendors
The French say "vive la difference" when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men's Health, for example,
People
Medi-Promotions Inc., Hasbrouck Heights, NJ, named Gerald McMurtry president. Carl Roselle, Jeff King, Kenneth Kind, Robert Hopfan and Karen Kohlan were
The Literary Latest
Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising" is the latest in Menlo
Has Compaq Given Birth to a Stepchild?
We're no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the
