Chief Marketer Staff
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Coming in next month’s PROMO
Product Sampling Chart Make room on your wall for the sampling planner for 1999 programs. Learn about the major sampling programs for the upcoming year
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People: Marketing Services
Chris Crosby named chief operating officer and Marla Aberegg executive vp at Fitch, Inc., Worthington, OH. Also at the company the following were promoted
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Agency Moves
Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen
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Desperately Seeking Creativity
Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru
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Agencies
The Sher Solution
Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher
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Agencies
On the Road Again
BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang
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Agencies
Prizewinning growth
Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment
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Agencies
Tools of the Trade
Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren’t. Each has its own special use in database