Chief Marketer Staff
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Now Docking
HOLLYWOOD The Titanic picks up two passengers for its trip to home video Sept. 1. Sprint and Max Factor will tie into the highest-grossing movie in history
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People: Marketing Services
Chris Crosby named chief operating officer and Marla Aberegg executive vp at Fitch, Inc., Worthington, OH. Also at the company the following were promoted
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Agency Moves
Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen
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People Agency Moves
Frank Henson named vp of the Solutions Marketing division of J. Brown/LMC Group, Stamford, CT.Christine Cervenka named director of research and human
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Agencies
The Mark(eting) of Zorro
We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs
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Agencies
PRIVACY PENDULUM
In May, during a commencement speech, Vice President Al Gore called for an “Electronic Bill of Rights” to allow Americans to protect their privacy.In
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Agencies
Prizewinning growth
Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment
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Agencies
Translation Errors
TACTICS THAT WORK for consumer catalogs won’t necessarily translate successfully to their business-to-business brethren, according to Pamela J. Hutchins,