Chief Marketer Staff, Author at Chief Marketer

Instant Gratification

WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation

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Automobile Owners

A NEW SURVEY of women who buy or lease cars indicates widespread disenchantment: Only 57% of the women polled by Good Housekeeping would choose the same

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Start Your Engines

SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines

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In-house Ed at IBM

PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has

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Have You Hugged Your Printer Today?

IN THIS AGE of camera-ready art, or direct-to-plate printing, it’s easy for a print house to accept a passive role in a card deck’s preparation. However,

Rudolf Gains More Friends

NEW YORK Four Christmas themed videos will team with M&M/Mars this holiday season for an offer that includes instant wins, a sweepstakes, and $1 off any

100 years of Promotion

If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

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Awards, Pro and Con

IN OUR OPINION awards programs should present the best work that’s been done, not provoke the question, “Is that the best an awards program can do?”Case

Find a Strange Bedfellow

Promotion is such an incestuous business. How often do you hear people say that? Usually they’re talking about how everybody’s “in bed” with everybody

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Here’s the Beef

TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?