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Chief Marketer Staff

  • Direct

    Winning Big Snyder Communications Inc., Bethesda, MD, announced that its’ wholly-owned subsidiary Blau Marketing won seven Tempo Awards for its work with

  • Agencies

    Awards, Pro and Con

    IN OUR OPINION awards programs should present the best work that’s been done, not provoke the question, “Is that the best an awards program can do?”Case

  • Agencies

    CDW Computer Plans Branding Campaign

    DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an

  • When Frequent Fighting is Good

    Capcom, a leader in the fighting genre of video games, announced a frequent buyers program called Fighter’s Edge, in which consumers can earn and collect

  • Agencies

    CROSSFIRE

    THE LIST BUSINESS is facing many of the problems it encountered last year, with a couple of new twists-intensified merger activity, increased client demands

  • True True North

    True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

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    Remembering Pete Hoke

    NOT THAT HE needed any tributes from us, but direct marketers lost one of the best friends they ever had with the death of Pete Hoke in July.Pete cared

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    Shop and Win

    Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

  • Small Soldiers, Big Cars

    A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined

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    E-mail Takes a Byte Out of Postal

    NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question