Chief Marketer Staff

• Agencies

  Here’s the Beef

  TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?

• Agencies

  DATABASE MARKETING

  ABI Brass Hints at New Moves AMERICAN BUSINESS INFORMATION, Omaha, NE, has completed a bond offering that allows it to retire $80 million in debt from

• Now Docking

  HOLLYWOOD The Titanic picks up two passengers for its trip to home video Sept. 1. Sprint and Max Factor will tie into the highest-grossing movie in history

• Sitings

  Dan’s picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let

• Agencies

  The USPS Should Take the Lead

  THESE HAVE GOT to be frustrating times over at the U.S. Postal Service.First, they demand that you operate more like a business. When you try, they clobber

• Agencies

  E-mail Takes a Byte Out of Postal

  NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question

• Picking a Winner

  Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That’s what keeps

• Agencies

  Wake up and Smell the Co-Marketing

  Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots

• Reclaiming Salem’s Lot

  Joe Camel may be on a respirator, but RJR’s Salem cigarettes, a brand that faded from view after the industry’s price rollback in 1994, is quietly going

• Agencies

  Cash From Chaos

  MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for