Chief Marketer Staff
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Agencies
An Appropriate Gesture
TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the
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Calling All Rare Talents
To all of you multi-disciplined creatives who still can’t decide what you want to be when you grow up or can’t describe your occupation in that little
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Agencies
DM Goes Global With Charles Prescott
In July the Direct Marketing Association named Charles A. Prescott, formerly of The Reader’s Digest Association, as its first vice president of international
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Agencies
ONE AT A TIME
WHETHER YOU LABEL today’s marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the
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Is There a Promotion Exec in the House?
Promo’s 1998 Annual Report of the Promotion Industry shows impressive growth – up seven billion dollars, or 10 percent, from last year. This windfall
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Evaluation in Evolution
In our fast-forward age, where a sense of personal superiority often rests on having a quicker modem speed than one’s neighbor, it is hard to remember
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Agencies
That’s Entertainment
High-Speed Duel In an innovative idea, DC Comics and NASCAR will join next month to stage a duel within one of the circuit’s biggest races. The Showdown
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Context vs. Content Marketing
I love the quote, “There are two kinds of people: Those who talk a lot and those who don’t listen.”There are also two kinds of marketing that apply directly