Chief Marketer Staff
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I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.
It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative
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Agencies
100 Voodoo Dolls to Palo Alto?
IT’S NOT EVERY direct marketer that would have the hubris to run a “Build a shrine to us on your Web site” contest. But then, not every direct marketer
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Agencies
DM Goes Global With Charles Prescott
In July the Direct Marketing Association named Charles A. Prescott, formerly of The Reader’s Digest Association, as its first vice president of international
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Agencies
B-to-B Catalogs’ Online Customer Service Disappoints
Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s
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Agencies
Europe Calling
TO JUDGE BY the way share prices for the sector are dropping, the boom in telemarketing in the United States is over. Whether this is the result of overoptimistic
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Myth Making
Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What
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DEAL MAKERS
Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing
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Agencies
ONE AT A TIME
WHETHER YOU LABEL today’s marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the