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Chief Marketer Staff

  • Points of Switch

    Warner-Lambert faced a challenge two years ago when it wanted to extend sampling of its anti-itch cream Benadryl to reach heavy users. The drugmaker could

  • Conference Schedule

    TUESDAY, OCTOBER 6 9:00am – 5:00pm – Registration10:00am – 12:30pm – Promotion U Workshop12:30pm -1:30pm – Lunch-on-your-own1:30pm – 5:00pm – Promotion

  • Agencies

    Directnewsline

    Reader’s Digest Plans Global Change THE READER’S DIGEST Association, Pleasantville, NY, is planning a global reorganization aimed at revitalizing the

  • Agencies

    B-to-B Catalogs’ Online Customer Service Disappoints

    Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s

  • GOING FASTER THAN EVER: Ironman picks up steam and sponsors for its 20th year.

    The first Ironman Triathlon was dreamed up during a Navy awards ceremony as a way to settle a bet about whether bikers or runners were in better shape.

  • Agencies

    Anniversary Songs

    TWO VENERABLE LIST companies are celebrating their 20th anniversaries this month-proof that there is such a thing as stability in direct marketing.One

  • Agencies

    The New Select

    ARE YOU WONDERING why that top-performing list you rented in 1997 just didn’t cut the mustard this year?One answer: Take a closer peek at where those

  • Agencies

    Office Depot Goes to School

    Office Depot is using direct mail, coupons and sweepstakes to target the 6.5 million national parent-teacher association (PTA) members who buy school

  • Agencies

    B-to-B Sales Slowly Rising

    LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this

  • Myth Making

    Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What