Chief Marketer Staff

• Agencies

  Not at Your Service

  THIS IS THE fifth year we’ve done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

• Agencies

  Europe Calling

  TO JUDGE BY the way share prices for the sector are dropping, the boom in telemarketing in the United States is over. Whether this is the result of overoptimistic

• Agencies

  B-to-B Catalogs’ Online Customer Service Disappoints

  Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s

• Context vs. Content Marketing

  I love the quote, “There are two kinds of people: Those who talk a lot and those who don’t listen.”There are also two kinds of marketing that apply directly

• Agencies

  100 Voodoo Dolls to Palo Alto?

  IT’S NOT EVERY direct marketer that would have the hubris to run a “Build a shrine to us on your Web site” contest. But then, not every direct marketer

• Agencies

  DM Goes Global With Charles Prescott

  In July the Direct Marketing Association named Charles A. Prescott, formerly of The Reader’s Digest Association, as its first vice president of international

• Agencies

  ONE AT A TIME

  WHETHER YOU LABEL today’s marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the

• How About an Award for Great Legs?

  The annual industry ritual of self-salutation is fast approaching. There’ll be awards in the categories of best this, best that, and best them. However,

• Agency Moves

  Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph

• Myth Making

  Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What