Chief Marketer Staff
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Agencies
Splinter Groups
SOME FOLKS can’t leave well enough alone. When Nancy Miller, marketing analyst for Parkersburg, WV-based Woodcraft Supply, first started using a neural-network-based
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Agencies
R.I.P. = RIP-Off: Everybody Is Cashing in on Diana
I WONDER WHAT so many of the collectibles marketers would have done if Princess Diana hadn’t been killed in that car crash.Boy, was Shakespeare wrong
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Agencies
Measuring the Loyalty Effect
ONE OF THE best books I’ve ever read on the subject of customer retention is “The Loyalty Effect” by Frederick F. Reichheld (Harvard Business School Press).Many
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Agencies
After Delays, E-centives Emerge on the Web
HERE’S A NICE little tale about the importance of keeping on your toes when doing Web marketing.Bethesda, MD-based Emaginet (www.emaginet.com), founded
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Agencies
Cable TV Viewers
SINCE ITS June 1948 invention in Mahanoy City, PA, cable TV (then called community antenna television) has made it into 58.5% of all U.S. households,
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Agencies
The Renaissance in B-to-B Lists
JOB TITLE? Business class? Sales volume? Business-to-business mailers are no longer satisfied with those old-time list selects alone. Now they want to
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Calling All Rare Talents
To all of you multi-disciplined creatives who still can’t decide what you want to be when you grow up or can’t describe your occupation in that little
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Agencies
Isn’t It Time to Swat That Stupid Millennium Bug?
Which is a more powerful influence on human behavior, marketing or science?Based on the hoopla surrounding the forthcoming millennium, marketing is the
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Sessions
Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald’s Corporation.Coffee Break in the Exhibit HallThe Promotion World