Chief Marketer Staff
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Calling All Rare Talents
To all of you multi-disciplined creatives who still can’t decide what you want to be when you grow up or can’t describe your occupation in that little
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Agencies
Tracking May Avoid Customer Defection
IT’S POSSIBLE FOR a company to show increases in both revenue and its customer base and still have a poor retention program.That’s the opinion of Carla
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Agencies
The Issue of Imagery
IN “On Moral Fiction,” author John Gardner claimed that there were two ways to establish your creativity: You could do something better-give it a twist
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Is There a Promotion Exec in the House?
Promo’s 1998 Annual Report of the Promotion Industry shows impressive growth – up seven billion dollars, or 10 percent, from last year. This windfall
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Evaluation in Evolution
In our fast-forward age, where a sense of personal superiority often rests on having a quicker modem speed than one’s neighbor, it is hard to remember
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Agencies
Two Seattle Utilities Get Bright Idea
WHILE MARKETERS gathered in Seattle for the National Center for Database Marketing conference and listened to theory and case studies, two of the state’s
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Agencies
Not at Your Service
THIS IS THE fifth year we’ve done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about
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Agencies
Directnewsline
Reader’s Digest Plans Global Change THE READER’S DIGEST Association, Pleasantville, NY, is planning a global reorganization aimed at revitalizing the
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Agencies
B-to-B Catalogs’ Online Customer Service Disappoints
Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s