Chief Marketer Staff

• Mobile

  Heineken Brings Summer “Blok Party” to Retailers

  Heineken has unveiled an online and SMS promotion that will get a lot of in-store visibility this summer: a “Blok Party” sweepstakes

• Agencies

  Ciao Bella to Sample 1 Million Single-Serve Gelato Cups

  Ciao Bella is handing out 1 million free samples of its latest frozen dessert product line: single cup servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid

• Marketing Drives Hires Former Pepsi Exec as VP

  Marketing Drive has added a number of key marketing professionals to its organization

• Agencies

  Six Flags Pairs with MGM on Talent Search Run-Up to “Fame”

  The Six Flags network of amusement parks will be the exclusive host for the “Fame national Talent Search,” a multi-city entertainment contest intended to promote the September release

• Is Multicultural Marketing an Answer for an Adverse Market?

  How is the multicultural market being affected by this adverse economy? Is this a good time to enter the multicultural market or are the risks greater now? What can you do to raise your response level? These are all good, challenging questions that are actually easy to answer.

• Agencies

  Get the Message: The Importance of Internal and External Communications

  Peppercom recently interviewed 12 heads of communications at Fortune 500 companies, intent on uncovering the answers to two fundamental questions

• Agencies

  Big Brands Embrace Performance-Based Pricing Agency Relationships

  With a contagious desire for accountability spreading among marketers, some big brands are insisting their agencies change pricing models

• 7 Myths CMOs (and Their Bosses) Gotta Stop Buying

  Here’s seven myths that CMOs and their bosses truly need to stop believing if they want to get the most out of marketing in today’s world

• Listline e-Newsletter 6/08

  Statlistics has won management of this file, which names 41,600 online recipients of the Journal of Commerce, Canadian Sailings

• Silverpop Hires One VP, Promotes Another

  Kelly Thompson joined Silverpop as VP of production operations and Clara Hoban, formerly director of support and training, has been promoted to vice president of support services.