Chief Marketer Staff

• Agencies

  Sears Holdings Settles FTC Behavioral Tracking Complaint

  The Federal Trade Commission announced that Sears Holdings Corp. has settled allegations that it collected personal data from customers without warning them adequately that their information was being collected.

• Despite Churn, Local Search to Grow 30% in Five Years: Borrell

  Locally placed search advertising in the U.S. is projected to grow 30% over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013, according to Borrell Associates.

• Agencies

  Talbots Sells J. Jill to Equity Firm

  Women’s apparel chain The Talbots Inc. has announced it will sell almost all the assets of the J. Jill brand to a private equity firm for approximately $75 million.

• Listline e-Newsletter 6/9

  This file names nearly 2.4 million individuals who’ve consented to receive marketing information via e-mail

• Agencies

  7-Eleven Introduces Iced Coffee with Sassy Ad Campaign

  7-Eleven, Inc. has begun a month-long campaign to introduces its version of iced coffee with cheeky new marketing that references cup sizes

• Mobile

  Heineken Brings Summer “Blok Party” to Retailers

  Heineken has unveiled an online and SMS promotion that will get a lot of in-store visibility this summer: a “Blok Party” sweepstakes

• Agencies

  Ciao Bella to Sample 1 Million Single-Serve Gelato Cups

  Ciao Bella is handing out 1 million free samples of its latest frozen dessert product line: single cup servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid

• Marketing Drives Hires Former Pepsi Exec as VP

  Marketing Drive has added a number of key marketing professionals to its organization

• Agencies

  Six Flags Pairs with MGM on Talent Search Run-Up to “Fame”

  The Six Flags network of amusement parks will be the exclusive host for the “Fame national Talent Search,” a multi-city entertainment contest intended to promote the September release

• Is Multicultural Marketing an Answer for an Adverse Market?

  How is the multicultural market being affected by this adverse economy? Is this a good time to enter the multicultural market or are the risks greater now? What can you do to raise your response level? These are all good, challenging questions that are actually easy to answer.