Chief Marketer Staff

• Agencies

  ALL TOGETHER NOW: JIM NOONAN, VICE PRESIDENT, COMMUNICATIONS

  This summer’s blockbuster from Warner Bros. Studios and Warner Music Group didn’t feature any explosions or gunfire, but it did result in a lot of hits.Cross

• Agencies

  Account-Specific Spotlight: Atlanta

  There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last

• Agencies

  NEW LISTS

  NETWORK WORLD FUSION This list identifies 65,000 networking IS professionals by e-mail address who gave permission to receive third-party e-mails. Network

• Agencies

  Resetting the Shelf

  With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

• Agencies

  Off the Shelf

  YEAH, THEY’RE mean all right. There’s Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine

• International

  Pura Milk Wiggles: Its Way to the Breakfast Table SYDNEY – National Foods has found a way to get kids to drink their milk with a program that harnesses

• The Executer’s Tale

  First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That’s what

• Agencies

  PAGING A NEW MARKETING STRATEGY

  WHETHER TOP SECRET OR NOT, government agents who use high-tech communications devices that bounce off satellites are now getting the chance to procure

• Agencies

  Leaders of the Pack

  DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp

• Agencies

  DRTV-A Religious Experience?

  THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The