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Chief Marketer Staff

  • Save Your Soul! Win Cash Prizes!

    Sure, everyone hears about the best promotions. The best promotion of the year, the 100 best promotions of all time, I believe there’s even an award for

  • Agencies

    Customer Contact Drives Brand-Building Efforts

    AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably

  • Coming in next month’s PROMO

    Promotion Comes to Detroit The big three automakers discover brand management as they lean on promotion to compete with megastores like CarMax and AutoNation.

  • Agencies

    Hands Off

    WATCH OUT, SPAMMERS. E-mail list security is under the magnifying glass. An effort is under way within the list community to protect e-mail lists from

  • Agencies

    Let Them Intertain You

    INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal

  • Agencies

    Direct Newsline

    Trans Union Loses Nod to FTC IN THE LATEST round of a long-running battle, a Federal Trade Commission judge has ordered Trans Union Corp., Chicago, to

  • Agencies

    An Embarrassment of Riches

    CHECKS. CHECKS. CHECKS.I’m looking at $223,367 worth of checks sent to me over the past few weeks. The biggest one is for $80,000. The smallest (piker!)

  • Agencies: Who’s News

    Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet’s backbone are

  • Agencies

    Exploring the Far East

    MAYBE IT HAS GOT EXTRAORDINARY faith in light of the Asian economic meltdown. Maybe it knows something we don’t. In either case, Dell Computer Corp. wants

  • Agencies

    Electronics Engineers

    ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by