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Chief Marketer Staff

  • Samsung Launches a Motor Business

    Samsung entered the automobile business in 1995 and, under the new Samsung Motors division, introduced its first car in February. The company’s successful

  • Agencies

    Loyalty Has Its Privileges

    A college friend once ran for student government president on the sole campaign promise he would shake the hand of every student on campus.Marla Isackson,

  • Agencies

    Leather and Laces

    A QUIRKY MAIL OFFER from software manufacturer Symix generated giggles, interest and more than six times the number of prequalified leads expected. The

  • Agencies

    Read All About It

    Business-to-Business Internet Marketing Barry Silverstein, president/founder of Lexington, MA agency Directech, has written “Business-to-Business Internet

  • Agencies

    Go North-With the USPS

    THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban

  • Agencies

    Under the Mistletoe: M&M/Mars Launches DR Promo

    WHO ATE Santa’s Miniatures?That question will appear on 13 million packages of Mars Miniatures this holiday season, courtesy of a partnership between

  • Agencies

    Accelerated Growth: HOWARD KATZ, VICE PRESIDENT OF CIRCULATION

    Sometimes you can judge a book by its cover, or at least its name. Take Boston-based Fast Company, for example: One can’t discuss the business magazine

  • Second Wave

    IT’S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray’s marketing staff is still working overtime.Ocean Spray is working

  • Viewpoint

    Question: What is the future of Internet promotion? I believe it’s bright. Through the Internet we have an opportunity to make promotions look and feel

  • Racing the Moon . . . Pie

    Moon Pie, an official marketing partner of NASCAR’s 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary