Chief Marketer Staff

• Making Goals, Playing the Game

  Name any country you like, and if you’ve got a client that’s keen to sponsor football, there’s usually one style or another somewhere in the world that

• Herbal Effervescence

  Pharmanex’s cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself

• Create-A-Crazy-Concept RESULT

  Okay, we’ll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.

• Overdrive

  When Kenny Loggins played “Footloose” at Camp Jeep this summer, Lou Bitonti couldn’t sit still. As merchandising manager for Chrysler Corp. division,

• On the Net

  The College Report PROMO Magazine’s first Internet College session, held last month at PROMO Expo ’98 in Chicago’s, produced so many fascinating and useful

• You Had to Be There; Now It Can Be Told

  Swirling rain showers and freakish thunderstorms had wreaked havoc on the Windy City for the past several days. But at precisely 8:27 p.m. on October

• Agencies

  Breaking E-borders

  The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing

• Agencies

  DMA Enters the Merger Race

  The Direct Marketing Association has finally caught up with its members’ merger mania by making an acquisition itself.The trade group announced last month

• Flower Power Hour No Web Page of Love

  Let’s say that in a weak moment you’ve succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional

• The Smell of Selling

  The National PTA has been criticized for selling its name and logo for use in back-to-school advertising by the office supply chain, Office Depot.Neither