Chief Marketer Staff

• Agencies

  Retailers Now Top Loyalty Marketers: Colloquy

  U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy.

• FTC Charges So-Called Mortgage DMer with Contempt

  The Federal Trade Commission has charged an allegedly a deceptive mortgage foreclosure rescue and loan modification telemarketing operation with violating a 2001 court order.

• Agencies

  Meet the Broker: Jim Chiavelli

  Today we meet Jim Chiavelli, vice president of list brokerage at List Services Corp. for more than 10 years. He feels his background as a mailer at Taunton Press gave him special insight into the brokerage industry.

• Listline e-Newsletter 6/10

  This file names 248,940 customers of this online marketplace for horses
  and horse-related goods

• Talbots DM Sales Drop Sharply in First Quarter

  The Talbots, Inc. reported a first quarter net loss of $18.8 million, compared to net income of $18.5 million one year ago

• ALC Forms Partnership with Zumbox; Rappaport Named CEO

  Zumbox, a Web-based postal system, has formed a partnership with data marketing service provider ALC. Under the agreement, ALC Chairman and CEO Donn Rappaport has been named CEO of Zumbox

• Number of E-mails Sent by Online Retailers Climbs: Silverpop

  Online retailers are sending more e-mail, but they aren

• Dave & Buster’s Hires ExactTarget for E-mail Marketing

  Dave & Buster’s, Inc. has signed ExactTarget, a provider of on-demand e-mail and one-to-one marketing solutions, to power its e-mail marketing campaigns

• Digital

  Publishers Leaving Billions on the Table: Rubicon

  Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project

• Agencies

  Newspaper Death Watch: Ad Sales Plummet, Says NAA

  Newspaper advertising plunged almost 30% in the first quarter of 2009 compared to the same period last year