Chief Marketer Staff
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Wrapped up in Trivia
M&M/Mars’s Snickers brand has unwrapped its You Don’t Know Jack promo, providing fun sports trivia questions inside the wrappers of 100 million Snickers
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Agencies
Winter Chill
The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing
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Quaker Goes Prehistoric
UNIVERSAL CITY, CA Quaker Oats will tie into the sixth installment of Universal’s successful Land Before Time series.The video debuts Dec. 1 and the promo
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Agencies
Nintendo Beats Sony for Star Wars Games
NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War’s Episode I:
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Gesundheit
CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out
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On the Net
DVC Builds $12 million Interactive Unit There’s a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive
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Agencies
No Time for Dithering
Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While
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Alabama, Okay! In California, a Bust
In 1998, sweepstakes and game promotions became a hot topic in Washington, as well as in statehouses across the country. Perhaps buoyed by the interest
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Out-of-the-Rectangle Thinking
The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the