Chief Marketer Staff

• CONSUMER DURABLES

  Dance & Levi’s/Israel Levi’s had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi’s name represents the

• Launch at the Speed of Sound

  Gillette didn’t want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor’s logo on supermarket parking spaces.That unusual

• Agencies

  E! TV Hits Theaters

  LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.

• Wrestling With Success

  An odd thing happened one night in late October. At the same time the league that slams basketballs was nervously canceling upcoming games because of

• Agencies

  Our Version of the Boston Tea Party

  My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but

• Jeep Rules, Mitsubishi Roils

  Promotion people snigger over the very notion of rules. The first rule of promotion, some say, is that “there are none.” In other words, rules are made

• CAUSE-RELATED

  School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School

• Agencies

  Oxford Pulls the Plug

  Failing health has prompted Oxford Health Plans to discontinue its Living Balance catalog.”It’s a simple story, really,” says Madeline Hardart, a spokesperson

• Crossing State Lines

  Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing

• A Meaty Deal

  The Canada Dry unit of Dr Pepper/Seven Up, Plano, TX, gets into the holiday spirit with two promotions. One is the Bring Me Home for the Holidays a value-added