Chief Marketer Staff
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So Scary It Won’t Go Away
Battling weak profits, PepsiCo, Purchase, NY, extended its annual Halloween House Party promo to run until the Super Bowl to help boost supermarket sales.
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Agencies
French Beauty Catalog Primps for U.S. Debut
Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics
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HEALTH & BEAUTY CARE
Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C’mon. That’s
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Agencies
Minding His Own Business
Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer
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Agencies
No Time for Dithering
Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While
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RESTAURANTS
Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased
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Launch at the Speed of Sound
Gillette didn’t want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor’s logo on supermarket parking spaces.That unusual
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Disney
BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills’s tie-in with the movie’s sequel proved to be a solid hit.
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Agencies
Samples-by-Mail a Hit in Europe
Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And