Chief Marketer Staff

• Agencies

  Dapper to Leave Rapp Collins

  Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the

• Who’s News

  Einson Freeman’s Makeover Einson Freeman has moved to new headquarters, and is relaunching its brand with a new corporate identity. It’s still in Paramus,

• Agencies

  Circling the Wagons

  Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast

• Make That To Go

  Craig Rydin started with dessert first. Now he’s working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest

• Hunting for Human Resources

  Pardon us while we plagiarize ourselves: “It’s incredible, but even promotion’s biggest agencies typically do not have a human resources department dedicated

• Agencies

  You Beta Your Life

  As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

• Agencies

  Study Shows Direct-to-Consumer Ad Growth

  Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the

• Agencies

  Minding His Own Business

  Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer

• Alabama, Okay! In California, a Bust

  In 1998, sweepstakes and game promotions became a hot topic in Washington, as well as in statehouses across the country. Perhaps buoyed by the interest

• Agencies

  B-to-B DM Stocks Eke Out Slight Increase

  Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have