Chief Marketer Staff

• Coming in next month’s PROMO

  Cause Marketing Everybody – from traditional players like Coca-Cola and Kraft to promotion-green energy companies – are tapping cause marketing as a way

• Clip and Rave

  Colgate’s Total toothpaste, Clorox’s Formula 409, and Dreyer’s Homemade Ice Cream were the first three brands to be inducted into the Free-Standing Insert

• An Uncertain Award

  Let’s face it, most sweepstakes prize structures are cut and dried: Super Bowl trip, sporty car, trip to Paris, wide screen TV, cash award. These are

• Agencies

  List Source

  New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity

• Agencies

  What You Use Might Hurt You

  Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new

• The Price of Pagers

  Pagers have been the best-selling electronic item in the U.S. for the last four years, topping cellular phones, personal communications systems, and other

• Agencies

  Consumer DM Stocks Make a Comeback

  Rebounding from a volatile summer, consumer direct marketing stocks regained some ground in late fall after months of market uncertainty.The 54 consumer

• Agencies

  What Stores Want

  Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

• Agencies

  Time to Stop the Dance

  Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.

• Agencies

  A Marketing Strategy Checklist

  Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process