Chief Marketer Staff

• 1998 PROMO All Stars

  With each online purchase, the CDNow customer received an electronic “Scratch & Win” game card that showed instantly if the participant had won anything.

• Who’s News

  Premium Play Ha-Lo Industries has purchased three premium products companies that will add annualized revenues of more than $52 million to its operation.

• Back Seat Driver

  Joni Rainbolt doesn’t just market Oldsmobile’s Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family

• DEAL MAKERS

  Fox Family Worldwide announced a new deal, one hire, and one promotion. Fox signed a first-look production agreement with Ellen Levy-Sarnoff to produce

• Nearing Top at Stop & Shop

  Stop & Shop, Quincy, MA, promoted Marc Smith to exec vp-chief operating officer to oversee store operations, sales and procurement, marketing and merchandising,

• Dorm Room Confidential

  Levi Strauss Co., San Francisco, is looking for a trio of savvy campus shoppers who can survive for a semester solely on online purchases. In preparation

• Agencies

  Mokrynski Compiles New Division

  Mokrynski & Associates Inc. has formed a list compilation division. Vice president Greg Wells, formerly of Hugo Dunhill Mailing Lists Inc. and American

• Scholastic’s Bus Gains Passengers

  Microsoft and Kraft are teaming with Scholastic’s The Magic School Bus to give away free tie-in CD-ROMs.The promotion started last year, but will continue

• Agencies

  Rugrats to the Rescue

  Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

• Phantom No More

  The only thing missing from this marketing event was a tie-in to the trailer. It would have been an industry first, and it probably would have gone over