Chief Marketer Staff
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Agencies
The Literary Latest
Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising” is the latest in Menlo
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Agencies
Queen Gene
She’s svelte, sultry and sloe-eyed. She’s Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,
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Millenium Madness
As New Year’s Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence
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Agencies
Stationer Distinguishes Itself by Offering Services
It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going
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Desktop Savings
Packard Bell NEC, Woodland Hills, CA, is using a mail-in rebate program to drop computer prices on its Packard Bell and NEC Ready brand desktop computers
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Agencies
Survey Shows Wasted Telecom Opportunities
In the wake of deregulation in Europe, the huge opportunities for telecommunications suppliers are being underexploited as a result of poor direct marketing
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Sitings
Who knew a coffee-liqueur could be this fun? What’s cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,
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Agencies
Promises to Keep
Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement
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In Search of Healthy Shoppers
An apple a day will not only keep the doctor away, it might also reduce traffic to drug stores. According to ongoing retail surveys conducted by Meyers