Chief Marketer Staff

• Agencies

  Directnewsline

  McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising

• Balancing Creatives’ Yin with the Prevailing Yang

  I once heard that you can tell the difference between a creative person and an account person by whom they marry. Account people marry within their own

• Agencies

  Has Compaq Given Birth to a Stepchild?

  We’re no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the

• Agencies

  Actors and Actresses

  The casting of actors and actresses is changing to better reflect America’s demographic diversity. Research from the Screen Actors Guild (SAG) indicates

• Agencies

  List Source

  New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity

• Saving Par

  If you have witnessed the human drama that begins with a badly hooked drive and ends with a bag of clubs sliding soundlessly into the depths of a golf

• Agencies

  Underwear Over the Web

  Just in time for whoever was naughty or nice, Victoria’s Secret launched an e-commerce site last month to ply its under-wares.The site (www.victoriassecret.com)

• International

  Cartoon Network and Wimpy Leverage Toon Characters to Sell Burgers LONDON – The Cartoon Network has gotten behind Wimpy restaurants with a program that

• Avoiding a Pound of Cure

  Prevention magazine and such big-name sponsors as SmithKline Beecham, Bristol-Myers Squibb, and Johnson & Johnson will take healthcare on the road with

• A Lofty Trio

  U.K-based Air Miles Travel Promotions Plc. (www.airmiles.co.uk), a large loyalty company and subsidiary of British Airways, has hired U.K.-based Internet