Chief Marketer Staff

• Back Seat Driver

  Joni Rainbolt doesn’t just market Oldsmobile’s Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family

• Getting Grander

  Grand Union, Wayne, NJ, is taking advantage of its current financial health to remodel stores, test new formats, and pump up marketing. The company told

• Nearing Top at Stop & Shop

  Stop & Shop, Quincy, MA, promoted Marc Smith to exec vp-chief operating officer to oversee store operations, sales and procurement, marketing and merchandising,

• Dorm Room Confidential

  Levi Strauss Co., San Francisco, is looking for a trio of savvy campus shoppers who can survive for a semester solely on online purchases. In preparation

• DEAL MAKERS

  Fox Family Worldwide announced a new deal, one hire, and one promotion. Fox signed a first-look production agreement with Ellen Levy-Sarnoff to produce

• Agencies

  Rugrats to the Rescue

  Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

• Pie in the Sky

  Retail Media Systems (RMS), Ft. Lauderdale, FL, and Hughes Network Systems (HNS), Chicago, announced a marketing partnership they say will allow retailers,

• Agencies

  Creating Cookie Monsters

  It’s true there are some things you can’t start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem

• They’ve Got Their Number

  Eyeing an opportunity to extend its brand, Los Angeles-based Petersen Companies, publisher of Teen magazine, partnered with Motorola pagers and Virgin

• Agencies

  Web Advertising Costs Drop

  With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company