Chief Marketer Staff

• Darby Launches ICS On Web Site

  Darby Group Companies Inc., Langhorne, PA, has debuted an Internet Catalog System (ICS) on the Darby Dental Web site (www.darbydental.com). The ICS provides

• Brylane Retains Bear Stearns as Financial Advisor

  Brylane Inc., New York, has engaged Bear, Stearns & Co. as its financial advisor. The company is evaluating a proposal presented by Pinault-Printemps-Redoute

• Catalina Net Income Increases

  Supermarket electronic marketing program, Catalina Marketing Corp., St. Petersburg, FL, reports its net income for the third quarter ended Dec. 31, was

• Michael Jordan Memorabilia Sets Sales Record for Shop At Home

  Shop At Home Network Sets New Sales Records; Michael Jordan Merchandise Scores Big With Network’s Audience 11:05 a.m. Jan 15, 1999 Eastern Bouyed by sales

• Punitive Tariffs May Cause Paper Costs to Jump

  American direct marketers will be paying a lot more for European-made products, including assorted grades of paper for their brochures, catalogs and mailers,

• Broadpoint Launches Freeway Nationality

  BroadPoint, Landover, MD, has released its FreeWay program nationally, after a successful test in Pittsburgh. FreeWay allows subscribers to earn free

• DIRECT Listline

  Republican Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for Florida governor. These Republicans, who are frequent givers

• Aadvantage Signs Up 1-800-Flowers

  American Airlines, Fort Worth, TX, has added 1-800-FLOWERS, to its 35 million member loyalty marketing program, AADVANTAGE. AADVANTAGE members can now

• Bride’s Magazine and WeddingChannel.com in Marketing Partnership

  BRIDE’S Magazine and WeddingChannel.com have agreed to a marketing partnership. The deal includes the creation of a BRIDE’S Magazine feature on WeddingChannel.com,

• Moore and Argentine PO to Provide Latin American DM Service

  Moore Corp. Ltd., Toronto, has formed a joint venture with Buenos Aires, Correo Argentino S.A., the recently privatized Argentine Post Office, and Itron