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Chief Marketer Staff

  • Darby Launches ICS On Web Site

    Darby Group Companies Inc., Langhorne, PA, has debuted an Internet Catalog System (ICS) on the Darby Dental Web site (www.darbydental.com). The ICS provides

  • DIRECT Listline

    Republican Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for Florida governor. These Republicans, who are frequent givers

  • Broadpoint Launches Freeway Nationality

    BroadPoint, Landover, MD, has released its FreeWay program nationally, after a successful test in Pittsburgh. FreeWay allows subscribers to earn free

  • JCPenny Names Romasco Vice President

    J. C. Penney Company, Inc., Plano, TX, has elected Robert G. Romasco, vice president. Romasco was recently president and chief executive officer of J.

  • The Limited Names Bracale Catalog VP/GM

    Apparel cataloger/retailer The Limited Inc., Columbus, OH, has named Scott M. Bracale vice president and general manager, catalog, Limited Too. In this

  • Bride’s Magazine and WeddingChannel.com in Marketing Partnership

    BRIDE’S Magazine and WeddingChannel.com have agreed to a marketing partnership. The deal includes the creation of a BRIDE’S Magazine feature on WeddingChannel.com,

  • Short Cut

    XOOM.com Inc., a San Francisco-based internet services developer has struck a deal with Web content provider InfoSpace.com to be the exclusive provider

  • Aadvantage Signs Up 1-800-Flowers

    American Airlines, Fort Worth, TX, has added 1-800-FLOWERS, to its 35 million member loyalty marketing program, AADVANTAGE. AADVANTAGE members can now

  • Brylane Retains Bear Stearns as Financial Advisor

    Brylane Inc., New York, has engaged Bear, Stearns & Co. as its financial advisor. The company is evaluating a proposal presented by Pinault-Printemps-Redoute

  • Catalina Net Income Increases

    Supermarket electronic marketing program, Catalina Marketing Corp., St. Petersburg, FL, reports its net income for the third quarter ended Dec. 31, was