Chief Marketer Staff

• Roadway Express Expands E-Commerce Capability

  Shipping company Roadway Express Inc., Akron, OH, has started a service allowing online requests for shipment pickups.The service, available to U.S. shippers

• BuyItNow Opens “WebPlaza”

  BuyItNow Inc., Tulsa, OK, has launched a “WebPlaza” at its site (http://buyitnow.com) with individual, product-specialized stores. The company has opened

• HSN Introduces Short Shopping Service

  The Home Shopping Network, St. Petersburg, FL, has launched a new division, Short Shopping, to produce direct-selling commercials for targeted audiences

• PRC to Put Off Broad Look at USPS Global Activity

  The Postal Rate Commission has temporarily shelved an examination of the U.S. Postal Service’s entire global operations–a survey requested by United

• Holiday Online Shopping Satisfaction Drops: Survey

  Online shopping satisfaction rates dropped 14% between July 1998 and just after the past holiday shopping season, according to survey results released

• Super Bowl Giveaway Program Planned

  Something new for direct marketers who never thought they could compete with traditional advertisers at major sporting events: LCC Sports and Entertainment

• L.L. Bean Launches Home Furnishings Line

  Cataloger and retailer L.L. Bean, Freeport, ME, has started a new brand, L.L. Home. The brand will serve to reinforce the company’s existing home-furnishings

• Michael Jordan Memorabilia Sets Sales Record for Shop At Home

  Shop At Home Network Sets New Sales Records; Michael Jordan Merchandise Scores Big With Network’s Audience 11:05 a.m. Jan 15, 1999 Eastern Bouyed by sales

• Aadvantage Signs Up 1-800-Flowers

  American Airlines, Fort Worth, TX, has added 1-800-FLOWERS, to its 35 million member loyalty marketing program, AADVANTAGE. AADVANTAGE members can now

• JCPenny Names Romasco Vice President

  J. C. Penney Company, Inc., Plano, TX, has elected Robert G. Romasco, vice president. Romasco was recently president and chief executive officer of J.