Chief Marketer Staff

• BuyItNow Opens “WebPlaza”

  BuyItNow Inc., Tulsa, OK, has launched a “WebPlaza” at its site (http://buyitnow.com) with individual, product-specialized stores. The company has opened

• DIRECT Listline

  Risk-Management Pros This 34,700-name master file of environmental risk management executives and officials is available from Market Street Lists Inc.

• PRC to Put Off Broad Look at USPS Global Activity

  The Postal Rate Commission has temporarily shelved an examination of the U.S. Postal Service’s entire global operations–a survey requested by United

• L.L. Bean Launches Home Furnishings Line

  Cataloger and retailer L.L. Bean, Freeport, ME, has started a new brand, L.L. Home. The brand will serve to reinforce the company’s existing home-furnishings

• HSN Introduces Short Shopping Service

  The Home Shopping Network, St. Petersburg, FL, has launched a new division, Short Shopping, to produce direct-selling commercials for targeted audiences

• Super Bowl Giveaway Program Planned

  Something new for direct marketers who never thought they could compete with traditional advertisers at major sporting events: LCC Sports and Entertainment

• Holiday Online Shopping Satisfaction Drops: Survey

  Online shopping satisfaction rates dropped 14% between July 1998 and just after the past holiday shopping season, according to survey results released

• Punitive Tariffs May Cause Paper Costs to Jump

  American direct marketers will be paying a lot more for European-made products, including assorted grades of paper for their brochures, catalogs and mailers,

• The Limited Names Bracale Catalog VP/GM

  Apparel cataloger/retailer The Limited Inc., Columbus, OH, has named Scott M. Bracale vice president and general manager, catalog, Limited Too. In this

• DIRECT Listline

  Republican Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for Florida governor. These Republicans, who are frequent givers