Chief Marketer Staff
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Live From DM Days 2009: Greco Says DM Will Drive Recovery
John A. Greco, speaking to a modest audience by DMA standards, put the best face he could on the recession yesterday during his keynote at DM Days 2009.
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Email
Stupid Research Watch: Obama’s First 100 Days of Spam!?
Just when it appeared spam-related research findings couldn
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Email
Stupid Marketing Watch: Hurting Two Brands with One E-mail
Add to the list of big-name marketers doing unwise things with e-mail the venerable Smithsonian Magazine, and this time on behalf of a partner, Rosetta Stone.
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Email
Meet the New Slop, Same as the Old Slop
About 20% of permission-based e-mails on average are treated by Internet service providers as spam, according to a new report by deliverability concerns Pivotal Veracity and Goodmail.
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Listline e-Newsletter 6/16
Infocus Lists has taken over management of this file, which names 28,812 professional organization members. The list was formerly managed in-house
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Agencies
Wise Attempts Guinness Record with Potato Chip “Crunch”
And that just might help as Wise brings a whole bunch of potato chips to Citi Field on July 10 to attempt to set the Guinness World Record for the most potato chips ever crunched at once
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Mobile
AT&T Rolls Host of Multi-platform Sports Campaigns
Whether you favor professional golf, follow college baseball or just like to watch Tiger Woods do his thing, telco AT&T has a digital promotion for you, in a range of channels from online and mobile video to Facebook, text messaging and live events
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Agencies
Volkswagen Goes on Tour with Youth Soccer
Volkswagen of America has begun a 19 city mobile tour to showcase its fleet of cars to families attending youth soccer tournaments across the country
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Agencies
IAB Releases Proposed Guideline for In-game Ad Measurement
Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period
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Those Who Watch Are Watching Longer: Nielsen
U.S. users are spending almost 50% more time watching online video now than they did a year ago, according to the latest monthly metrics from the Nielsen Online Video Census