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Chief Marketer Staff

  • E-Commerce At Super Bowl Web Site

    eCommerce Corp., Stamford, CT, will develop the e-commerce capabilities of the official Super Bowl XXXIII Web site, www.superbowl.com. The company developed

  • Global Direct-Canada Admail Is Now Permanent

    U.S. Postal Service has made Global Direct-Canada Admail permanent. The five-month-old experimental service giving American direct marketers, catalogers

  • DIRECT Listline

    Novus Handles First Moments A new list, First Moments, identifies 655,099 active respondents to two product-sampling programs. One packet is given out

  • UIG, Mediamark Research’s Parent Firm, Acquires Audits & Surveys

    United Information Group, London, has acquired Audits & Surveys Worldwide Inc, a New York-based market research company. The purchase price was $42.5

  • Short Cuts

    A J.P. Morgan analyst has listed direct marketing firm Harte-Hanks Inc. with a buy rating, according to Reuters. In doing so, the analyst cited the company’s

  • Amazon.com Adds Bric-a-brac To Books

    Interiors Inc. will now offer its line of decorative accessories through Amazon.com in addition to its own Web site, Interiors.com. Interiors will link

  • SHORT CUTS

    West TeleServices Corp., Omaha, has announced it will open a new call center in Tallahassee, FL, creating approximately 250 jobs. West TeleServices Corp.,

  • House Introduces Sweepstakes Regulation Bills

    With two Senate subcommittees about to launch a joint investigation into the direct mail sweepstakes industry, a pair of bills have been introduced in

  • Garden Botanika Has Top-Executive Shakeup

    Garden Botanika, Inc., Redmond, WA, has made a number of changes to its board of directors and senior management. Michael Luce will step aside as president

  • DIRECT LISTLINE

    Facility Executives This new database of property and facility executives identifies 338,107 of these managerial types. There are 245,367 males and 46,575