Chief Marketer Staff

• Audio Book Club To Feature Digital Music Downloads

  Audio Book Club Inc., a Boca Raton, FL-based direct marketer, has signed an exclusive agreement with the Music Connection Corp., allowing it to promote

• Imagine Spins Off Iconocast

  Imagine Media, Brisbane, CA, is spinning of its Internet marketing e-mail list and site Iconocast into an autonomous entity called Iconocast Inc. Michael

• Telemarketing Bills Are Introduced In Texas

  Two identical telemarketing bills have been introduced in the Texas House and Senate. The measures address several aspects of telephone soliciting. Most

• Peterman Bankruptcy Raises Questions Among DM Vendors

  Cataloger and retail store operator J. Peterman, Lexington, KY, filed on Monday for protection under Chapter 11 of the U.S. Bankruptcy Code in the Eastern

• Five New House Bills Highlight Privacy Concerns

  Legislation potentially prohibiting direct marketers, list compilers, financial institutions, credit grantors, state and local authorities from disclosing

• Kaplan Named Time-Life and Heartland Music’s Alt. Media List Manager

  The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music’s alternate media efforts. The Time-Life programs

• JAM, Crosswalk.com to Offer Christian Event Ticketing Over Web

  Crosswalk.com, a division of Chantilly, VA-based Didax Inc., has signed an agreement with JAM Productions, to provide event promotions, exclusive marketing

• InfoUSA Cuts Losses, Costs in 1998 – Consolidation May Follow in 1999

  Despite an increase in revenue, net sales were down during calendar 1998 for Omaha, NE-based InfoUSA Inc., Omaha, NE. Full year net sales were $228.7

• Fingerhut Buys Into Another Internet Company

  Fingerhut Cos. Inc., Minnetonka, MN, acquired a 19.9% stake in Roxy Systems Inc., Boston, which markets digital technology such as satellite TV, digital

• Successories Launches Awards Catalog

  Successories Inc., Aurora, IL, has introduced a 32-page catalog offers a variety of proprietary gifts and awards. The “‘consumable’ proprietary products”