Chief Marketer Staff

• DIRECT Listline

  AZ Wins Camping World Subs AZ Marketing Services has been appointed list manager for of the Camping World file of 262,063 12-month buyers.Cost: $85/MSelections:

• Guess? To Launch Web Site For Consumers, Retailers

  Apparel manufacturer ands marketer GUESS? Inc., based in Los Angeles, has tapped InterWorld Corp.’s commerce exchange system to power its upcoming virtual

• Playboy Names Mironovich President

  Playboy Enterprises Inc., based in Chicago, has named Alex Mironovich as president of its publishing group and executive vice president of the firm, effective

• Kids-Off-Lists Bill Reintroduced For Third Time

  Legislation has been reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

• Experian CEO Skilling Announces Retirement

  Experian North America chairman and CEO D. Van Skilling has announced his retirement from both positions, as well as deputy chairman of Experian Group,

• Successories Launches Awards Catalog

  Successories Inc., Aurora, IL, has introduced a 32-page catalog offers a variety of proprietary gifts and awards. The “‘consumable’ proprietary products”

• Peterman Bankruptcy Raises Questions Among DM Vendors

  Cataloger and retail store operator J. Peterman, Lexington, KY, filed on Monday for protection under Chapter 11 of the U.S. Bankruptcy Code in the Eastern

• Five New House Bills Highlight Privacy Concerns

  Legislation potentially prohibiting direct marketers, list compilers, financial institutions, credit grantors, state and local authorities from disclosing

• Audio Book Club Re-launches Web Site

  Audio Book Club, Inc., Boca Raton, FL, has re-launched its Web site (http://www.audiobookclub.com). The new site is easier to navigate and offers a streamlined

• Fingerhut Buys Into Another Internet Company

  Fingerhut Cos. Inc., Minnetonka, MN, acquired a 19.9% stake in Roxy Systems Inc., Boston, which markets digital technology such as satellite TV, digital