Chief Marketer Staff

• Gall’s Acquires DynaMed

  Public safety cataloger/retailer Gall’s Inc., based in Lexington, KY, has acquired Carlsbad, CA-based DynaMed, a manufacturer and distributor of patient

• Programmer’s Paradise Results Up From Last Year

  Computer software direct marketer Programmer’s Paradise Inc., based in Shrewsbury, NJ, reported net income for the fourth quarter ended Dec. 31, of $1.7

• DIRECT Listline

  Global Executive Masterfile An 11.7 million-name executive and technical masterfile identifying professionals in a number of industries around the world

• Ogilvy, BBDO Execs in New Roles

  Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide, New York, has been nominated to serve as chairman of the American Association of Advertising

• Hello Direct Reports Record Sales Year

  Hello Direct Inc., San Jose, CA, reported net income of $823,000 on net sales of $17.2 million for the fourth quarter ended December 31, 1998, as compared

• Publishers’ Co-op Marketing Database Reaches 44 Million Subscribers

  CircBase, the publishers’ co-op database run by Experian Direct Tech, Orange, CA and Nottingham, UK, now consists of 44 million subscribers and 162 publications.

• Short Cuts

  The Sportsman’s Guide has formed a business agreement with digital printing and imaging company Banta Digital Group, Minneapolis, to help publish it catalog

• Ross Roy Wins DaimlerChrysler Global Books

  DaimlerChrysler Corp., Auburn Hills, MN, will consolidate its international catalog production for its Chrysler, Jeep and Dodge brands with direct response

• Metromail Unit Sale Boosts R.R. Donnelley’s 1998 Net Income

  R.R. Donnelley and Sons Co., Chicago, reported net sales for 1998 rose 2.6% from last year to just over $5 billion. For the fourth quarter, net sales

• InfoUSA Databases Now Available at Intuit Site

  InfoUSA Inc., Omaha, NE, said its databases of 11 million businesses and one million new businesses will be available through Intuit’s site, Small Business