Chief Marketer Staff

• PCH Will Reimburse An Elderly Consumer

  Publishers Clearing House will reimburse an elderly consumer who unsuccessfully spent $6,000 trying to win a PCH sweepstakes.The Port Washington, NY-based

• Catalog Earnings Down, E-Commerce Up At Playboy

  Playboy Enterprises Inc., Chicago, reported revenue from its Catalog Group declined 4% while revenue from its Web ventures more than doubled for its fourth

• Lower Agent Sales Causes Nashua to Step Up Direct Channel

  Nashua Corporation, Nashua, NH, had fourth-quarter net loss of $0.5 million, which included a charge to discontinued operations of $2.3 million. The net

• Internet Ad Revenue Tops $1 Billion

  Internet advertising revenue topped the $1 billion mark for the first time during a single calendar year in 1998, according to IAB Ad Revenue Report.

• Short Cuts

  GTV Direct selected Soltoff Direct Corp. as its direct agency of record. GTV is a Deerfield, FL-based manufacturer of consumer goods. Soltoff, based in

• DIRECT Listline

  U.S. Fencing File The 17,590-name list of members of the United States Fencing Association is available.Cost: $90/MSelections: Gender, state/SCF/ZIPContact:

• Nike Tests Nike.com

  Nike Inc., Beaverton, OR, launched nike.com, an e-commerce site offering Nike products direct to consumers only in the United States.The site is a three-month

• Auto Dealers High On The Web: Polk

  Though they have not yet warmed up to e-mail, auto dealers are turning to the Web, judging by a new survey from the Polk Co., Detroit.Of a random sample

• HSN Parent to Buy Lycos

  USA Networks Inc., parent of the Home Shopping Network, will buy Lycos Inc., the Internet search service, in a stock deal. The agreement will merge Lycos

• Sears Unit Pleads Guilty, Is Socked With Fine

  Sears Bankruptcy Recovery Management Services. Inc. has agreed to plead guilty to one count of bankruptcy fraud and pay a $60 million fine, the largest