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Chief Marketer Staff

  • Short Cuts

    Aetna U.S. Healthcare has named David S. Rocchino head of core sales and marketing for the insurance company’s nationwide operations. In addition to direct

  • Live From Chicago: Direct From Wunderman

    DM master Lester Wunderman stopped just short yesterday of saying what his new business will be.In a wide-ranging talk that could hardly have reassured

  • New Clients Boost TeleTech’s 1998 Revenue

    TeleTech Holdings Inc., Denver, had net income of $5.5 million for the fourth quarter ended Dec. 31, 1998, up 13% from fourth quarter 1997’s net income

  • CompUSA Names Head of DM Business

    Computer retailer CompUSA Inc., Dallas, has appointed Stephen Polley as chairman/CEO of CompUSA Direct, its mail order and Internet business. Polley,

  • Live From Chicago: Marketer in Chief

    “I look at politics as shaping culture … we have a premier marketer in the White House,” said Bruce I. Newman, associate marketing professor at DePaul

  • Federated to Buy Fingerhut

    Federated Department Stores Inc., Cincinnati, will buy Fingerhut Cos. Inc., Minneapolis, for $1.7 billion. The acquisition will allow Federated to expand

  • Canada’s Suncom Buys CallDirect

    Suncom Telecommunications Inc., Vancouver, British Columbia, has signed an agreement to acquire CallDirect Enterprises Inc. from CallDirect Capital Corp.,

  • Live From Chicago: What Playboy Wants

    Playboy’s lawsuit against Netscape and Excite apparently is more than a mere trademark dispute over use of a name. At stake may be leadership of the adult

  • UPS Responds to USPS Tracking Services

    United Parcel Service of America Inc. has finally responded publicly to several mail-tracking efforts the U.S. Postal Service has either launched or plans

  • Cendant Shows 1998 Profit Despite $900 Million in Charges

    Despite heavy fourth quarter write-offs and more than $900 million in new expense charges, Cendant Corp., the Parsippany, NJ-based franchiser and marketing