Chief Marketer Staff

• Short Cuts

  Aetna U.S. Healthcare has named David S. Rocchino head of core sales and marketing for the insurance company’s nationwide operations. In addition to direct

• Live From Chicago: Direct From Wunderman

  DM master Lester Wunderman stopped just short yesterday of saying what his new business will be.In a wide-ranging talk that could hardly have reassured

• Henderson Calls for Compromise on Postal Reform

  Postmaster General William J. Henderson called yesterday for compromise in hearings on H.R. 22, the Postal Modernization Act of 1999.In prepared remarks

• Live From Chicago: Marketer in Chief

  “I look at politics as shaping culture … we have a premier marketer in the White House,” said Bruce I. Newman, associate marketing professor at DePaul

• Live From Chicago: CADM Pro-Bono Program Soars

  Direct From the Heart, the Chicago Association of Direct Marketing’s pro-bono initiative, is exceeding expectations.CADM members contributed $4.2 million

• Cendant Shows 1998 Profit Despite $900 Million in Charges

  Despite heavy fourth quarter write-offs and more than $900 million in new expense charges, Cendant Corp., the Parsippany, NJ-based franchiser and marketing

• CompUSA Names Head of DM Business

  Computer retailer CompUSA Inc., Dallas, has appointed Stephen Polley as chairman/CEO of CompUSA Direct, its mail order and Internet business. Polley,

• New Clients Boost TeleTech’s 1998 Revenue

  TeleTech Holdings Inc., Denver, had net income of $5.5 million for the fourth quarter ended Dec. 31, 1998, up 13% from fourth quarter 1997’s net income

• UPS Responds to USPS Tracking Services

  United Parcel Service of America Inc. has finally responded publicly to several mail-tracking efforts the U.S. Postal Service has either launched or plans

• Federated to Buy Fingerhut

  Federated Department Stores Inc., Cincinnati, will buy Fingerhut Cos. Inc., Minneapolis, for $1.7 billion. The acquisition will allow Federated to expand