Chief Marketer Staff

• Golden Books Revamps Web Site

  Golden Books Family Entertainment has launched its newly re-designed Web site, http://www.goldenbooks.com, which it said targets the needs of parents,

• GeoCities to Clarify Privacy Policy After FTC Proceeding

  Last week the Federal Trade Commission unanimously approved the tentative accord it reached last summer with GeoCities. The approval settles the first

• Catalog Sale Increases Outstrip Store Revenue for Sharper Image

  Sharper Image Corp., San Francisco, CA, had total 1998 revenue of $243.1 million, up 12% from 1997’s $216.8 million. Total store sales rose 7% to $162.4

• Corfacts to Purchase Outbound Telemarketer Advanced Marketing

  Corfacts, Inc., Freehold, NJ, will purchase the assets of Advanced Marketing, an outbound telemarketing company based in Sea Bright, New Jersey. The company

• DM Management Boosts 1998 Sales and Income

  DM Management Company, Hingham, MA had fourth-quarter net income of $2.8 million, up from $1.5 million in fourth-quarter 1997. Sales for the quarter were

• SuperMarkets Online Signs Deal With AOL

  SuperMarkets Online Inc., a subsidiary of Catalina Marketing Corp., St. Petersburg, FL, has signed an agreement with America Online to offer its ValuPage

• Spiegel Profitable in Fiscal 1998

  Spiegel, Inc., Downers Grove, IL, had 1998 net revenue of $2.935 billion, a 4% drop from $3.056 billion in 1997. The company had net earnings of $3.3

• Wine DMer to Sell in Three New States

  Wine direct mail merchant Geerlings & Wade, Inc., Canton, MA, is expanding its business into new regions of the U.S., today announced it will begin selling

• Direct Response Among Leaders in Internet DM Expenditures

  Internet advertising spending increased by almost 87% in the first three quarters of 1998, and direct response marketing companies were among the industries

• Sharper Image Proprietary Products Bring Record 4Q

  Sharper Image Corp., San Francisco, had fourth quarter sales of 110.5 million, up 15% from fourth-quarter 1997’s $95.7 million. Comparable store sales