Chief Marketer Staff
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Agencies
Jay Berlin Named CEO OF The Sportsman’s Guide
Redcats USA, which operates The Sportsmans Guide, has picked Jay Berlin to serve as the brand
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Agencies
Eddie Bauer Receives Delisting Notice
The Nasdaq Stock Market has notified Eddie Bauer Holdings, Inc. that the company’s common stock will be delisted from the Nasdaq Stock Market.
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How Relevant Is Your Mailing List?
How relevant is your mailing list? What is on your file? Are you making it work for you the best way possible? These are all questions mailers — and the managers that represent them — should be asking. In today’s struggling economy, it is important to make one of your company’s biggest assets, your mailing list, work for you.
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Listline e-Newsletter 6/22
Over the past 12 months, 32,943 individuals entered sweepstakes
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Study: DM Departments Emerging as Social Media Overseers
Direct marketing departments appear to be emerging as the owners of companies
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Agencies
Spiegel Gets a New Owner
Spiegel Brands, Inc., perhaps best known for its Spiegel catalog that helped dress fashionable women for decades, has a new owner, Signature Styles, LLC, a newly-formed company controlled by investment funds managed by Patriarch Partners, LLC.
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Coupons.com Downloads in 2009 So Far Beat All of 2008
In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its interactive discount offers than in all of 2008, the company will announce today.
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Agencies
How to Earn Customer Loyalty
There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention.
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Agencies
Ever-Changing Rules: New Era Challenges For CMOs
Today’s challenges demand that the CMO be a “test and learn” person relying on a strong infrastructure of data, tools and analytics.