Chief Marketer Staff

• NMOA Announces European Market CD-ROM

  The National Mail Order Association announced the availability of a new CD-ROM that details the mail order marketplace in Europe.The disk, entitled “Mail

• Torstar Sells Troll Communications for $70 Million

  Canadian media conglomerate Torstar Corp., based in Toronto, has sold Troll Communications, its children’s’ books direct marketing operation which lost

• Beyond.com To Acquire BuyDirect.com for Over $133 Million

  Internet software superstore Beyond.com has signed a definitive agreement to acquire Buydirect.com in a stock-for-stock transaction valued at more than

• Spiegel Sued Over ‘Elements’ Trade Name

  Spiegel Inc., Downers Grove, IL, is embroiled in a legal battle over use of the term “Elements Exclusively Spiegel” in its catalogs.Elements Inc., which

• Backend Integration Eating 25% of E-Catalog Budgets: Survey

  U.S. companies are currently spending 25% of their budgets for electronic catalog projects on integration with backend systems, according to a recent

• NH Photo ID Flap Reawakens DMer Motor List Issue

  Direct marketing industry access to motor vehicle data has been called into question once again following last week’s disclosure that Nashua, NH-based

• Short Cuts

  Online trading community eBay, based in San Francisco, said it is ending user listings of all firearms and ammunition on its site (http://www.ebay.com).

• DIRECT Listline

  Broadcasting & Communications DB This 38,607-name database identifies executives and professionals in all areas of the broadcasting industry, such as

• Master Graphics To Acquire Eagle Direct

  Master Graphics Inc., based in Memphis, has agreed to acquire Denver-based direct marketing services firm Eagle Direct, based in Denver. Terms were not

• SmarTire Makes First Stab at Direct Marketing

  The European subsidiary of SmarTire System will make its first foray into direct marketing. The program will be test marketed in the United Kingdom before