Chief Marketer Staff

• DIRECT Listline

  Physicists at Work A list of 31,874 physicists who work in the areas of nuclear, atomic, molecular, chemical, biological and plasma physics is newly updated.

• Netcreations Signs New List-Management Agreement

  NetCreations, New York, has signed a list management agreement with Cool Site of the Day (http://www.coolsiteoftheday.com). NetCreations will build and

• NMOA Announces European Market CD-ROM

  The National Mail Order Association announced the availability of a new CD-ROM that details the mail order marketplace in Europe.The disk, entitled “Mail

• Acer America Said to Go Direct With Personal Computers

  Computer manufacturer Acer America Corp., San Jose, CA, will stop selling its Aspire line of home personal computers through resellers to focus on direct

• DIRECT Listline

  Broadcasting & Communications DB This 38,607-name database identifies executives and professionals in all areas of the broadcasting industry, such as

• Master Graphics To Acquire Eagle Direct

  Master Graphics Inc., based in Memphis, has agreed to acquire Denver-based direct marketing services firm Eagle Direct, based in Denver. Terms were not

• SmarTire Makes First Stab at Direct Marketing

  The European subsidiary of SmarTire System will make its first foray into direct marketing. The program will be test marketed in the United Kingdom before

• Foster & Gallagher Promotes Three Execs

  Cataloger Foster & Gallagher Inc.’s Horticulture Group, which includes Michigan Bulb Co., Sprint Hill Nurseries, Breck’s, Stark Brothers and Flower of

• Backend Integration Eating 25% of E-Catalog Budgets: Survey

  U.S. companies are currently spending 25% of their budgets for electronic catalog projects on integration with backend systems, according to a recent

• NH Photo ID Flap Reawakens DMer Motor List Issue

  Direct marketing industry access to motor vehicle data has been called into question once again following last week’s disclosure that Nashua, NH-based