Chief Marketer Staff

• Industry Witnesses Urge Major Changes on Postal Reform Legislation

  Industry witnesses testifying at yesterday’s hearing on postal reform legislation urged the House postal subcommittee to make some major changes in the

• Viking Office Products Debuts U.K. Web Site

  Viking Office Products, the Los Angeles-based office products cataloger, has launched a commercial Web site in the U.K. at (http://www.Viking-Direct.co.uk).Through

• DIRECT Wins Certificate of Merit at Neal Awards

  DIRECT Magazine won a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition.

• DoubleClick Signs 15 ‘Dart’ Partners

  Online advertising agency DoubleClick Inc., based in New York, has signed 15 partnerships with clients to use its “DART for Advertisers” including Dell

• House Bill Would Crack Down on Credit Card DM Copy\

  A bill to amend the Truth in Lending Act requiring more disclosures in credit card solicitations has been introduced in the House by Rep. John LaFalce

• PRC Orders Postal Service to Fork Over ‘Secret’ Post ECS Info

  The Postal Rate Commission has unanimously ordered the U.S. Postal Service to turn over by Friday afternoon most of the so-called “highly sensitive commercial”

• MGT Folded Into Uni-Mail New York

  Uni-Mail List Corp., New York, is consolidating the West Coast operations of its sister company, MGT Associates Inc. into the New York office, Uni-Mail

• Internet Malls to Handle $18.8 Billion by 2002: Report

  Internet malls, also known as hub sites, will increase in size, number and marketing clout over the next several years and by the year 2002, will funnel

• OnHealth Signs Linkage Pact with Drugstore.com

  OnHealth Network Co, a Seattle-based network of health-related information, services and products, has signed a marketing and co-branding agreement with

• Tiffany Reports Earnings Gains in Quarter and Year

  Tiffany & Co., the New York-based jewelry cataloger/retailer reported its net earnings rose 27% to $53.3 million in the fourth quarter and 24% to $90.1