Chief Marketer Staff, Author at Chief Marketer

Meet the Broker: Joel Katz

Today we meet Joel W. Mark Katz, senior account executive at Leon Henry Inc. where he will be celebrating his 24 year anniversary in September.

Listline e-Newsletter 6/24

This file names 375,000 job seekers derived from more than 20,000 job/career sites

Newspaper Death Watch: They’re Charging What?!

And from the print-publisher-in-utter-denial file comes news that the Newport, RI Daily News is changing its pricing structure to punish people who want to read their news only online.The Daily News will now charge $145 annually to a newspaper …

Brand-Exposed Consumers Buy More: OPA

As part of its ongoing effort to get ad buyers to look beyond the click, the Online Publisher’s Association has released a study claiming that consumers exposed to a brand’s advertising are more likely to visit the brand’s site, view more of the brand’s site’s Web pages and spend more money on related products or services.

Tips for E-mail Marketing Success: Quality over Quantity

Back in 1999 e-mail marketing was all the rage. It seems as today, it is getting a lot of attention again but for much different reasons.

Agencies

CashforClunkers Web Site Picks Mail Vendor

Cash for Clunkers has selected automotive direct mail specialist Cubic Marketing, Inc. to help educate the American public on the forthcoming Cash for Clunkers bill.