Chief Marketer Staff
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TouchTunes Offers Contest for Kenny Chesney Tickets
Digital jukebox network TouchTunes is running a sweepstakes for a pair of tickets to see country singer Kenny Chesney perform at one stop on his Sun City Carnival Tour this summer
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Point of Sale vs. Point of Sofa: Owning the Sell
Since the dawn of the ad man, marketers have looked to advertising to create a brand message that leads consumers from the newspaper, magazine, billboard, radio and/or television set, and more recently the Internet, to the store
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News Brief
RITE AID and COSMETIC PROMOTIONS INC.: are sending Hispanic female models to 10 community events in four markets to distribute 20,000 beauty and health sample bags to female attendees
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Media Stream Direct Names Diane Nelson Senior Media Buyer
Media Stream Direct has hired Diane Nelson to serve as senior media buyer.
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Agencies
Consona Buys Enterprise Software Offerings From SupportSoft
Consona Corp. has acquired the enterprise software related assets of SupportSoft, Inc. in an all-cash transaction
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Socializing Outstrips Shopping Online: Study
More than twice as many people go online to socialize than to do business or shop, according to the Ruder Finn Intent Index.
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MeritDirect Acquires Mail Marketing Inc.
MeritDirect has acquired Mail Marketing Inc for an undisclosed sum.
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Eight Ways to Improve the ROI of Online Games
The Subway Scrabble game, which incorporates hundreds of millions of game pieces on Subway cups and sub wraps, has just begun its annual run. Each year the response has improved significantly. So, how do they do it?
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You May Be Ready but Your Audience Might Not Be
Back in February, we all had to sit through those ominous commercials about the digital conversion telling us our life’s media blood would be sucked into a big black hole if we didn’t immediately run and buy a converter box. Whew! Then we got a four-month reprieve to sit through more ominous commercials. Well, a new study finds that over 2 million households never got the word. And, by the time you read this article they’ll be sitting in front of their big black-holed TVs and frantically re-positioning those rabbit ears to no avail.
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