Chief Marketer Staff

• Computing, Software Web Ad Costs Rise While Others Remain Stable: Survey

  While it has become more expensive to advertise on computing and software sites, most other categories have either maintained or lowered their cost per

• Smith Leaves Novus

  Monica Smith has left her position as executive vice president of list management, Novus Marketing Inc., Tarrytown, NY, Joanne Capria, president and partner,

• Toysmart.com Names Liu Chief Financial Officer

  Roy Y. Liu has been named Chief Financial Officer for toysmart.com, a Waltham. MA-based the retailer of educational toys on the Internet.Liu will be responsible

• Partnership Allows Harte-Hanks Response Management to Market Down Under

  Harte-Hanks Response Management has entered into a strategic alliance with Communique Direct, an Australian high-tech direct response company. Under the

• InfoUSA Posts Business Lists Online

  InfoUSA, Omaha, NE, has made its mailing lists of 10 million U.S businesses available on the Internet at (http://www.mailinglistexpress.com). Photographs

• Short Cuts

  Sterling Commerce, a Columbus, OH-based business-to-business electronic commerce software provider has signed a new three-year agreement to furnish such

• Disney Doesn’t Waffle on Recall Offer

  The Walt Disney Co., Burbank, CA, has offered a $70 dollar gift voucher, good for products in its catalog, to all consumers returning a Mickey Mouse waffle

• POZ Apologizes For Mailing List Mix-Up

  POZ, a magazine addressing issues of people living or dealing with HIV, allowed the Community Prescription Service (CPS) to send a mailing to its subscribers,

• DIRECT Listline

  Self-Employed Professional Master File The 322,150-name self-employed professional master file includes owners, presidents, partners and professionals

• Uni-Mail Folds in MGT to Streamline Growth

  The consolidation of MGT Associates Inc., Los Angeles, into its sister company. Uni-Mail List Corp. New York–announced Wednesday–occurred to make more