Chief Marketer Staff

• POZ Apologizes For Mailing List Mix-Up

  POZ, a magazine addressing issues of people living or dealing with HIV, allowed the Community Prescription Service (CPS) to send a mailing to its subscribers,

• FedEx Says Shut Down USPS

  Federal Express president and CEO Frederick Smith suggested Congress seriously consider abolishing the U.S. Postal Service or turn it into a private delivery

• Computing, Software Web Ad Costs Rise While Others Remain Stable: Survey

  While it has become more expensive to advertise on computing and software sites, most other categories have either maintained or lowered their cost per

• Smith Leaves Novus

  Monica Smith has left her position as executive vice president of list management, Novus Marketing Inc., Tarrytown, NY, Joanne Capria, president and partner,

• InfoUSA Posts Business Lists Online

  InfoUSA, Omaha, NE, has made its mailing lists of 10 million U.S businesses available on the Internet at (http://www.mailinglistexpress.com). Photographs

• Partnership Allows Harte-Hanks Response Management to Market Down Under

  Harte-Hanks Response Management has entered into a strategic alliance with Communique Direct, an Australian high-tech direct response company. Under the

• Short Cuts

  Sterling Commerce, a Columbus, OH-based business-to-business electronic commerce software provider has signed a new three-year agreement to furnish such

• Disney Doesn’t Waffle on Recall Offer

  The Walt Disney Co., Burbank, CA, has offered a $70 dollar gift voucher, good for products in its catalog, to all consumers returning a Mickey Mouse waffle

• Toysmart.com Names Liu Chief Financial Officer

  Roy Y. Liu has been named Chief Financial Officer for toysmart.com, a Waltham. MA-based the retailer of educational toys on the Internet.Liu will be responsible

• Industry Witnesses Urge Major Changes on Postal Reform Legislation

  Industry witnesses testifying at yesterday’s hearing on postal reform legislation urged the House postal subcommittee to make some major changes in the