Chief Marketer Staff
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I-Traffic Sets Up Affiliate Services Group
Interactive advertising agency i-traffic (http://www.i-traffic.com), based in New York, has launched an affiliate network services group to help online
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Interiors Completes Petals Catalog Acquisition
Decorative accessories manufacturer and marketer Interiors, Inc., Mount Vernon, NY, has completed the acquisition of Petals, Inc., a catalog marketer
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DIRECT Listline
African American Women on Tour The Lake Group now manages the newly available 50,700-name African American Women on Tour (AAWOT) file. These women attended
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Prodigy and Recompute Launch Joint DM Program
Computer direct marketer Recompute Corp., Austin, TX, Prodigy Communications Corp., and LIFE Financial Corp., Riverside, CA, have launched the Prodigy
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Changes in Eddie Bauer Lines Will Be Reflected in Catalogs
Shifts in emphasis within two of Redmond, WA-based marketer Eddie Bauer will be reflected in its catalogs and stores. The more dramatic of the two changes,
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All Segments Go As Brookstone Has Strong Fourth Quarter
Brookstone, Inc., Nashua, NH, had net income of $18.7 million for the fourth quarter of fiscal 1998, up 18% from net income of $15.3 in fourth-quarter
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New ALC New England Specializes in E-Mail Lists
The newly formed ALC New England, based in Stamford, CT, will serve as a full-service list management and brokerage firm with special emphasis on e-mail
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Cahners, Boucher Combine Databases
Cahners Business Lists has combined its database with the 1.5-million name DecisionMaker IT Marketplace Database from Boucher Communications magazine
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Black Box Acquires Chilean Company
Computer networking direct marketer Black Box Corp., Pittsburgh, has purchased the cabling and network connectivity business of Icon Telemarketing Technologic
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Short Cuts
NineCo, Boston, an online database marketing company, has changed its name to Gamesville.com, a move that reflects is Gamesville.com Web site, which targets