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Chief Marketer Staff

  • I-Traffic Sets Up Affiliate Services Group

    Interactive advertising agency i-traffic (http://www.i-traffic.com), based in New York, has launched an affiliate network services group to help online

  • Interiors Completes Petals Catalog Acquisition

    Decorative accessories manufacturer and marketer Interiors, Inc., Mount Vernon, NY, has completed the acquisition of Petals, Inc., a catalog marketer

  • DIRECT Listline

    African American Women on Tour The Lake Group now manages the newly available 50,700-name African American Women on Tour (AAWOT) file. These women attended

  • Prodigy and Recompute Launch Joint DM Program

    Computer direct marketer Recompute Corp., Austin, TX, Prodigy Communications Corp., and LIFE Financial Corp., Riverside, CA, have launched the Prodigy

  • Changes in Eddie Bauer Lines Will Be Reflected in Catalogs

    Shifts in emphasis within two of Redmond, WA-based marketer Eddie Bauer will be reflected in its catalogs and stores. The more dramatic of the two changes,

  • All Segments Go As Brookstone Has Strong Fourth Quarter

    Brookstone, Inc., Nashua, NH, had net income of $18.7 million for the fourth quarter of fiscal 1998, up 18% from net income of $15.3 in fourth-quarter

  • New ALC New England Specializes in E-Mail Lists

    The newly formed ALC New England, based in Stamford, CT, will serve as a full-service list management and brokerage firm with special emphasis on e-mail

  • Cahners, Boucher Combine Databases

    Cahners Business Lists has combined its database with the 1.5-million name DecisionMaker IT Marketplace Database from Boucher Communications magazine

  • Black Box Acquires Chilean Company

    Computer networking direct marketer Black Box Corp., Pittsburgh, has purchased the cabling and network connectivity business of Icon Telemarketing Technologic

  • Short Cuts

    NineCo, Boston, an online database marketing company, has changed its name to Gamesville.com, a move that reflects is Gamesville.com Web site, which targets