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Chief Marketer Staff

  • Short Cut

    Express Scripts Inc., St. Louis, MO, a pharmacy benefit manager, has formed a subsidiary to launch an online drug store, YourPharmacy.com, and another

  • Online Coupon Marketers Join With E-centives

    Three major players in the online promotions market have teamed up to provide a one-stop source of values for online consumers.Coupon providers ValuPage

  • Audio Book Club Losses and Sales Grow In 1998

    Audio Book Club Inc., Boca Raton, FL, reported a net loss of $7 million for the year ended Dec. 31, exceeding its loss of $4.9 million for 1997. Gross

  • Murder By Direct Mail Suspect Dies

    Kathryn Schoonover, who was suspected of mailing cyanide packets disguised as nutritional supplement to a “hit list” of 100 individuals, died at a federal

  • Short Cuts

    Novus Marketing Inc., Tarrytown, NY, has acquired DMAS Inc., Shelburne, VT. DMAS created and developed the Advanced Marketing Selectivity System, which

  • USPS Cracks Down On Commercial Mail Receiving Agencies

    New rules for mail addressed to commercial mail receiving agencies were adopted last week by the U.S. Postal Service to combat identity theft and fraud.

  • J.Jill Goes Retail

    DM Management plans to launch a retail version of J.Jill, with 5 to 10 stores slated to open in fiscal 2000.As part of the retail plans, DM Management

  • ITAA To FTC: Existing Laws May Already Protect Consumers

    The Information Technology Association of America told the Federal Trade Commission that the federal government should look at existing laws, treaties,

  • DIRECT Listline

    Rockler Woodworking and Hardware The 188,005-name last-12-month catalog buyers file. This catalog supplies hardware, tools and plans.Cost: $95/MSelections:

  • TSGI.com Expands Pact With Signature Group

    The Signature Group, Schaumberg, IL, has formed an agreement with TeleServices International Group Inc. (TSIG.com), St. Petersburg, FL, to assume primary