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Chief Marketer Staff

  • Audio Book Club Acquires Doubleday Audiobook Unit

    Audio Book Club Inc., Boca Raton, FL, has entered into an agreement to acquire Audiobooks Direct, a business of Doubleday Direct Inc. Terms were not disclosed.Audio

  • 24/7 Media Enters Promotion Industry

    Internet advertising company 24/7 Media Inc., New York, has launched 24/7 Promotions, an online direct marketing service for generating customer leads.

  • DIRECT Listline

    Radio Business Report This 15,820-name file identifies executives listed in the Radio Business Report’s Source Guide and Directory.Cost: $110/MSelections:

  • Amazon Offers Auctions, Invests in Pets.com

    Online bookseller Amazon.com, Seattle, said it will offer online auctions beginning today. The company also said it would invest in Pets.com, the largest

  • DIRECT Listline

    Rockler Woodworking and Hardware The 188,005-name last-12-month catalog buyers file. This catalog supplies hardware, tools and plans.Cost: $95/MSelections:

  • J.Jill Goes Retail

    DM Management plans to launch a retail version of J.Jill, with 5 to 10 stores slated to open in fiscal 2000.As part of the retail plans, DM Management

  • ITAA To FTC: Existing Laws May Already Protect Consumers

    The Information Technology Association of America told the Federal Trade Commission that the federal government should look at existing laws, treaties,

  • Audio Book Club Losses and Sales Grow In 1998

    Audio Book Club Inc., Boca Raton, FL, reported a net loss of $7 million for the year ended Dec. 31, exceeding its loss of $4.9 million for 1997. Gross

  • Murder By Direct Mail Suspect Dies

    Kathryn Schoonover, who was suspected of mailing cyanide packets disguised as nutritional supplement to a “hit list” of 100 individuals, died at a federal

  • Short Cuts

    Novus Marketing Inc., Tarrytown, NY, has acquired DMAS Inc., Shelburne, VT. DMAS created and developed the Advanced Marketing Selectivity System, which