Chief Marketer Staff

• I-Traffic Sets Up Affiliate Services Group

  Interactive advertising agency i-traffic (http://www.i-traffic.com), based in New York, has launched an affiliate network services group to help online

• Interiors Completes Petals Catalog Acquisition

  Decorative accessories manufacturer and marketer Interiors, Inc., Mount Vernon, NY, has completed the acquisition of Petals, Inc., a catalog marketer

• Otto Versand Sales Said to Grow 10.4%

  Mammoth cataloger Otto Versand GmbH, based in Hamburg, Germany, said fiscal 1999 sales rose 10.4% on gains at its specialty retail units, according to

• Short Cuts

  Web-based wine merchant Virtual Vineyards Inc., Palo Alto, CA, named Kenneth J. Orton chairman of its board of directors. Orton is chief strategist for

• New York State Revising Spam Measure

  Legislation in New York State to control unsolicited commercial e-mail introduced two months ago, is about to be revised in a way to protect Internet

• Prodigy and Recompute Launch Joint DM Program

  Computer direct marketer Recompute Corp., Austin, TX, Prodigy Communications Corp., and LIFE Financial Corp., Riverside, CA, have launched the Prodigy

• Grey Interactive U.K. Acquires Local BTB Shop

  Direct response agency Grey Interactive Services Ltd. UK, based in London, has acquired majority ownership of British new media agency Module Communications

• DIRECT Listline

  Aquarium Fish Magazine This 44,109-name list identifies 12-month U.S. subscribers to this magazine. This publication covers issues of interest to hobbyists

• Range of Products Affected by “Banana Wars” Widens

  Direct marketers caught in the middle of a trade war between the U.S. and the European Union over bananas will soon find themselves smack in the middle

• Lycos, USA Launch Joint Web/TV Ventures

  USA Networks Inc. and Lycos Inc. have launched two joint promotions, seemingly to help build investor confidence in the cable and home shopping network’s