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Short Cuts

Posted on March 29, 1999 by Chief Marketer Staff

Novus Marketing Inc., Tarrytown, NY, has acquired DMAS Inc., Shelburne, VT. DMAS created and developed the Advanced Marketing Selectivity System, which is a statistical and data-manipulation software package for modeling. Terms of the deal were not disclosed.

Los Angeles-based clothing marketer GUESS?, Inc. will open its virtual retail store at http://www.guess.com today. The newly relaunched site reportedly kicks off a major Internet commerce initiative that will be rolled out in multiple phases over the next year.

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