Chief Marketer Staff
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Agencies
Improve Your QA, ASAP
Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive
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DIRECT Listline
Brazilian Corporate Executives A list identifying 120,000 Brazilian executives is now managed by Infocore Inc. These executives are employed by 20,000
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Online Coupon Marketers Join With E-centives
Three major players in the online promotions market have teamed up to provide a one-stop source of values for online consumers.Coupon providers ValuPage
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Acxiom, Targus Roll Out Caller ID Product
Acxiom Corp., Conway, AR, and Targus Information Corp., Vienna, VA, have introduced a new call-processing database application. The caller-identification
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Audio Book Club Acquires Doubleday Audiobook Unit
Audio Book Club Inc., Boca Raton, FL, has entered into an agreement to acquire Audiobooks Direct, a business of Doubleday Direct Inc. Terms were not disclosed.Audio
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DIRECT Listline
Radio Business Report This 15,820-name file identifies executives listed in the Radio Business Report’s Source Guide and Directory.Cost: $110/MSelections:
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Short Cut
Express Scripts Inc., St. Louis, MO, a pharmacy benefit manager, has formed a subsidiary to launch an online drug store, YourPharmacy.com, and another
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24/7 Media Enters Promotion Industry
Internet advertising company 24/7 Media Inc., New York, has launched 24/7 Promotions, an online direct marketing service for generating customer leads.
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Amazon Offers Auctions, Invests in Pets.com
Online bookseller Amazon.com, Seattle, said it will offer online auctions beginning today. The company also said it would invest in Pets.com, the largest