Chief Marketer Staff

• Agencies

  CREAM of the CROP

  THE 21ST ANNUAL John Caples International Awards was the show that almost wasn’t.Last year’s bash left the organization broke, without even enough money

• The Minor Model of a Modern Major Promo

  In the world of marketing, there are constraints. Some brands can reach way out over the line. Others have to stay neatly within certain bounds. It’s

• New Regime at POPAI

  East Rutherford, NJ-based Trans World Marketing president James Cavaluzzi was named chairman of the Point-of-Purchase Advertising Institute (POPAI) at

• Agencies

  Baby, Won’t You Drive My Car?

  EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The

• Cracker Jack Effort

  Frankel & Co. will triple its billings with Frito-Lay, Inc. to an estimated $100 to $125 million as it takes over promotional and retail merchandising

• SUDDEN IMPACT

  Everything old is new again at Impact. Sort of. At the beginning of the year, Chicago-based Foote, Cone & Belding reorganized its promo agency – again.

• Paper Use Said to Rise Despite Online Onslaughts

  Paper use in the U.S. continues to rise even as more people go online in face of predictions to the contrary, according to the PaperCom Alliance, a paper

• Agencies

  KEEP ON TRUCKIN’

  TRUCKS, ESPECIALLY THE largest ones-dump trucks, cement mixers, liquid tankers, fire engines-are the stuff of little boys’ fantasies. You can almost hear

• Agencies

  One Big Happy Web

  THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can

• Holiday Heist

  It’s the most wonderful – and competitive – time of the year. If you work in promotions, you know that Christmas is when every product on the planet delivers