Chief Marketer Staff

• Agencies

  Sweepstakes, Keepstakes, Or Sleepstakes?

  Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

• Agency Moves

  Bob Howards named president at Alliance Marketing Group, Fairfield, CT. Also at the agency, Jane Fichtenkort named to lead a new Mobile Marketing Group,

• Direct Hits

  Thanks to the steady convergence of direct marketing and the Internet, the number of U.S. acquisitions and strategic mergers in the direct marketing industry

• Sitings

  Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

• How Convenient

  Teens may spend a lot of time hanging out in front of 7-Eleven, but they also venture into the store with regularity. Then again, so do their parents

• Correction

  A story in the March 30, 1999, DIRECT Newsline, “Advo Pact Delivers Local Business’ Coupons Online” should have stated that the Advo subsidiary, Super

• As The Worm Turns

  Here’s the setup. Our client was Allied Domecq’s Sauza Tequila, the No. 1 tequila in Mexico and the fastest growing spirits brand in the world. But even

• New House Bill Would Bar Net Access Fees on ISPs

  Another bill to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI).Upton’s bill, complementing one sponsored

• Agencies

  Get in the Game

  THE HOUSE Postal Subcommittee has completed hearings on chairman John McHugh’s Postal Modernization Act of 1999, a bill five years in the making. But

• Indignance in Indianapolis

  With allegations of massive fraud prompting probes of sweepstakes in seven states, a coalition of companies using sweepstakes to market products recently