Chief Marketer Staff

• Novus’ Acquisition of DMAS Effective Today

  Novus Marketing Inc.’s previously announced acquisition of DMAS Inc. becomes effective today, the company said. DMAS, Shelburne, VT, created and developed

• Telebank Debuts Net-Enabled Credit Card

  Telebank (http://www.telebankonline.com), an online bank based in Arlington. VA, has signed an exclusive agreement with First USA to offer an Internet-enabled

• Agencies

  Wells Fargo Launches ATM Advertising

  WELLS FARGO BEGAN an innovative program March 1 that places advertisements at many of the San Francisco bank’s automatic teller machines in and around

• Corporate Images

  THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on

• Agencies

  FedEx Says Shut Down USPS

  FEDERAL EXPRESS president/CEO Frederick Smith sent a jolt through a congressional subcommittee meeting recently when he suggested Congress seriously consider

• Alliance for Progress

  Web transaction processing firm Suncom, Vancouver, has formed a strategic alliance with DVC Interactive (DVCI), a subsidiary of Morristown, NJ-based Dugan

• Agencies

  Taking Stock

  THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring

• Agencies

  Roosevelt’s Cape

  AT A DINNER PARTY thrown by Don Chilcutt years ago, I found myself sitting next to cataloger John Peterman. Chilcutt, who managed Peterman’s list, hoped

• 500 Billion Miles To Go

  WE MAY BE LIVING in a global village, but you still need to change planes to get there. Airlines are making that an easier task, while bringing a new

• Grounded in Reality

  Vancouver-based online contest operator Internet Sports Network completed a deal recently to acquire SportsMark Promotions, a 13-year-old firm that runs